Articles from RealWire - advertising sales feed

Centaur Media today announces two new appointments, creating a combination of expertise that reaches across both its editorial and commercial arms. Russell Parsons has been named Editor of Marketing Week, replacing Ruth Mortimer, who has been promoted to the position of Content Director for Centaur's marketing titles. She will continue to have an active role overseeing Marketing Week but all operations on the website and print magazine will now be led by Russell.Russell has worked...

Source: RealWire

Retailers risk losing Christmas sales through poor and slow customer serviceReading, 10 December 2014, Despite online sales expected to hit £4.7 billion this Christmas [1], retailers are still not providing the right customer experience on the web. 55% of UK shoppers say they cannot find basic information, such as delivery and returns policies, on half the websites they visit, according to new consumer research commissioned by Eptica (www.eptica.com). At the same time, consumers are starting...

Source: RealWire

Change will enhance customers' experience of working with Software EuropeLincoln, 26th November 2014, Software Europe, provider of business process improvement and spend reduction cloud services, has appointed Deborah Saunby as Sales and Marketing Director. Deborah, who was previously Sales Director, is extending her existing role to help integrate and enhance customers' experience of Software Europe right through the buying journey, from initial interaction by marketing to completion of sales and after care. Deborah will take...

Source: RealWire

Survey shows responsibility for improving sales results lies with business leaders London, 13 November, 2014. Business leaders in the UK regard less than a quarter of their sales people as 'star performers' according to a survey from Artesian, the innovative developer of social intelligence software. The overwhelming majority reported that almost three quarters of their sales force did not achieve their quotas on a regular basis and classed 30% as weak or struggling. The results...

Source: RealWire