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Influencer marketing budgets set to increase for nearly 60% of the fashion and beauty industry

Submitted by Anonymous (not verified) on Tue, 01/26/2016 - 14:42

Influencer marketing is well-established in fashion and beauty with the majority intending to increase investments in this space, yet identifying the right influencer remains the biggest challenge, finds the Fashion and Beauty Monitor and Econsultancy report.London, United Kingdom and New York, USA (26 January, 2016). Fashion and Beauty Monitor, the leading digital provider of media, PR and brand contacts, today released ‘The Rise of Influencers’ research report, conducted in association with Econsultancy. The report examines...

Source: RealWire

75% of Europe’s workforce will be mobile by 2018, IDC research reveals

Submitted by Anonymous (not verified) on Tue, 01/26/2016 - 09:56

New whitepaper sponsored by OKI Europe outlines impact of BYOD and growing mobile workforce, creating a critical need for secure ‘anytime and anywhere’ access Egham, 26 January 2016 – Three quarters of the Western European workforce will be mobile by 2018 and require the ability to access and process information quickly and securely in order to maintain and increase productivity, a new whitepaper from the analysts IDC has found. In addressing this changing environment, the...

Source: RealWire

New Year, New Tech Hires at Artesian Solutions

Submitted by Anonymous (not verified) on Wed, 01/20/2016 - 09:51

London 20th January 2016: Artesian Solutions, the innovative developer of customer engagement and sales acceleration software, today announced two new senior tech appointments critical to its continued rapid growth in 2016. Tim Gough was appointed Vice President of Engineering, joining the company with 18 years of experience in technical team management, software architecture and design. Zulfikar Mohammed joins as Head of User Experience, bringing 15 years of expertise in delivering engaging and cutting edge user...

Source: RealWire

Independent Research Firm Cites SAP Hybris as a Leader in B2B Order Management Report

Submitted by Anonymous (not verified) on Tue, 01/19/2016 - 14:54

According to Report, “SAP Hybris Leads for B2B Companies That Want B2C-Grade Omnichannel”MUNICH & CHICAGO — January 19, 2016 — SAP Hybris, a provider of omni-channel customer engagement and commerce solutions, today announced it was cited by Forrester Research as a leader among B2B order management (OM) vendors in “The Forrester Wave™: B2B Order Management, Q4 2015.” B2B Order Management is Forrester’s term for a broad category of applications that help complex global enterprises bridge...

Source: RealWire

Survey reveals how UK marketers want to improve management of digital assets

Submitted by Anonymous (not verified) on Tue, 01/19/2016 - 10:53

Drivers for change include the need to optimise access and distribution of content 19th Jan 2016 London, UK - North Plains has announced the results of its 2015 survey of how organisations are managing their digital marketing assets. Just under half of respondents work in the financial services sector, with the rest spread across other large ‘blue chip’ organisations.70 per cent cited digital asset management (DAM) as extremely or very important. Exactly 50% are researching...

Source: RealWire

Purple WiFi evolves into Purple, the Intelligent Spaces company

Submitted by Anonymous (not verified) on Mon, 01/18/2016 - 10:00

Purple to take the lead in visualising data about any physical spaceJanuary 18, 2016: Purple WiFi, the cloud-based marketing and analytics WiFi software company, today becomes Purple, the intelligent spaces software company, to better reflect the organisation’s wider scope of focus.Since 2012, Purple has been changing the WiFi landscape starting with easy to access social WiFi for the customer and a range of WiFi marketing and analytics tools for venues to enable better understanding of,...

Source: RealWire

TransgressiveX reimagines insight sector with launch of proprietary measurement and optimisation service, The Brand eXchange Power Survey

Submitted by Anonymous (not verified) on Mon, 01/18/2016 - 09:00

New brand measurement and optimisation agency, TransgressiveX (TX) continues its market shake-up by this week introducing The Brand eXchange Power Survey. After three years of testing, development and working with key clients, TX is launching it to the open market. It is a radical and progressive proprietary measurement and optimisation tool, delivering forensic brand guidance and eclipsing conventional research methods. The eXchange System was developed by the renowned Consumer Psychologist Nadim Sadek, ex-Worldwide Commercial &...

Source: RealWire

Krux Doubles Revenue in 2015, Extending Market Leadership Position

Submitted by Anonymous (not verified) on Thu, 01/07/2016 - 14:30

Company sees widespread adoption of its data platform among major marketersLondon – January 7, 2016 – Krux, the industry leading data management platform, today released a summary of its 2015 performance, highlighting a doubling of revenue year over year, a rapidly expanding client roster, and widespread adoption of its technology among leading consumer marketers. The significance of this continued market penetration was underscored as independent analyst research recognised its market leadership position in the data...

Source: RealWire

Leading Danish Digital Agency Atcore Joins The Searchmetrics Partner Program

Submitted by Anonymous (not verified) on Wed, 01/06/2016 - 12:15

Atcore will benefit from Searchmetrics’ in-depth support and training to power global multilingual search campaignsLondon, January 6, 2016 – Searchmetrics, the search and content performance leader, has today announced that Atcore, a leading digital agency in Denmark, has joined the Searchmetrics partner program as a Sapphire partner. This deeper relationship with Searchmetrics will help the agency maximise the benefits of Searchmetrics’ data and insights for its clients.“Becoming a Searchmetrics partner signals our commitment to using...

Source: RealWire

Artesian Solutions Appoints MADTech Entrepreneur Rod Banner to its Board of Directors

Submitted by Anonymous (not verified) on Tue, 01/05/2016 - 10:18

London 5th January 2016: Artesian Solutions, the innovative developer of customer engagement software, announced today that MADTech entrepreneur Rod Banner has been appointed to its Board of Directors. Artesian is the world’s most powerful customer engagement solution for B2B sellers; enabling commercial professionals to uncover smart ways to find new customers from big data, engage with them in new ways, and revolutionise how they measure the success of their sales behaviour.Rod founded Banner Corp in...

Source: RealWire