Godiva’s CMO Reveals How to Pull Off a 100th Anniversary While Staying Fresh
Submitted by Anonymous (not verified) on Wed, 04/22/2026 - 07:00Animation, easter eggs, and Leighton Meester celebrate the chocolatier's centennial
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WPP Restructures Commerce Expertise Into One Team
Submitted by Anonymous (not verified) on Wed, 04/22/2026 - 06:00The creation of WPP Commerce is the first step in the holding company's two-year turnaround plan.
EDO Strikes Back Against iSpot By Offering TV Intelligence Data For Free
Submitted by Anonymous (not verified) on Wed, 04/22/2026 - 06:00Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot
Tim Cook Grew Apple by Reducing Its Ambition
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 14:35There is more to Apple than just being profitable, and you can argue the trajectory that Steve Jobs created accounts for a lot of Tim Cook's “success.”
EXCLUSIVE: Mars Petcare’s CGO Najoh Tita-Reid is Exiting to Pursue Career in AI
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 12:08The executive, who helped reconfigure Mars’ agency roster and implement AI-focused marketing frameworks, will depart in Q4.
Every Brand Needs An Enemy
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 11:57Every brand needs a competitor you choose to benchmark against and beat.
The Power of Creator and Brand Collaboration Put to the Test
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 11:39This post was created in partnership with Inmar Media Creator-led social content can add authenticity and reduce friction to keep audiences engaged, but it works best when there’s brand collaboration. […]
‘Fastvertising’ Puts Real-Time Cultural Moments in Every Marketer’s Hands
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 11:39This post was created in partnership with MNTN Producing a TV ad has always been an expensive, time-consuming process, making it challenging to jump on real-time trends and viral moments. […]
Bringing Brands and Creators Together in the Participation Economy
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 11:38This post was created in partnership with Sam’s Club The creator economy is moving past the passive follower era and into the participation economy, where brands can build ecosystems with […]
5 Ways Apple’s Marketing Evolved in the Tim Cook Era
Submitted by Anonymous (not verified) on Tue, 04/21/2026 - 10:32As longtime Apple CEO Tim Cook steps down, ADWEEK looks back on how the company's marketing evolved during his tenure.