From Hawk-Eye to AI Coaches: How Artificial Intelligence Is Rewriting the Rules of Professional Sports
Submitted by Anonymous (not verified) on Sun, 02/22/2026 - 15:00When Hawk-Eye ball-tracking technology first appeared on tennis courts in 2006, it was considered a novelty — a flashy visual aid that let fans see whether a serve clipped the line. Nearly two decades later, that same underlying technology has spawned an artificial intelligence arms race across virtually every professional sport, from the Premier League to the PGA Tour, and the pace of adoption is only accelerating.