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Big Brands still Fail to Understand Customers despite Current Technology Solutions used by Marketing, CRM and IT Departments

Submitted by Anonymous (not verified) on Wed, 09/21/2016 - 10:41

An Amido Report highlights the importance of a joined-up approach to technology across disparate departmental systems to create customer identity profilesNews Facts:C-Suite leaders in marketing and technology admit to not using customer identity to its full efficiencySix key verticals fail to create a single customer view owing to current technology deployments, such as CRM solutions and SAP or Oracle based ERP or BI infrastructures Marketing and IT departments need to work together in order to...

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Marketing technology business secures £10m investment from Smedvig Capital to fuel international growth and reinforce its leadership position in Call Tracking

Submitted by Anonymous (not verified) on Wed, 09/21/2016 - 08:25

London – 21 September 2016 – Infinity Tracking Ltd (“Infinity”) www.infinity.co, one of the fastest growing marketing technology businesses in the UK, and a market leader in call tracking, today announced that it has secured £10 million of funding from Smedvig Capital.Call tracking evolved from the need to identify which online marketing campaign investment delivers real sales. Infinity enables clients to track calls from their website and analyse exactly which marketing activity resulted in which...

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Wilke selects Confirmit to support expanding multi-mode Market Research and customer experience business

Submitted by Anonymous (not verified) on Tue, 09/20/2016 - 08:30

Confirmit Horizons platform delivers superior functionality, scalability and securityLondon, UK and Oslo, Norway and New York, NY: 20 September 2016: Danish full service research and consulting agency Wilke has selected Confirmit Horizons as its new software solution for all its Market Research and customer experience management programmes.Established in 1999, Wilke helps businesses convert customer insight into organisational change with a complete range of qualitative and quantitative research services, using the full range of data collection...

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Confirmit sets its sights on the future with Insight 2036 survey

Submitted by Anonymous (not verified) on Thu, 09/15/2016 - 09:00

Poll asks ‘What’s next?’ for VoC, VoE and MRLondon, UK and Oslo, Norway and New York, NY: 15 September 2016: Confirmit aims to find out what the world of insight will look like for Voice of the Customer (VoC), Voice of the Employee (VoE) and Market Research (MR) in 2036 in a survey that will be promoted at ESOMAR this month and at other upcoming MR, VoC and VoE events. In the year that Confirmit...

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SiriusDecisions announces new insights ahead of 7th Annual Summit Europe

Submitted by Anonymous (not verified) on Wed, 09/14/2016 - 11:22

Five new studies provide insights into business optimisation and how to drive revenue growth in EMEA London, UK, 14 September 2016: SiriusDecisions, the leading global business research and advisory firm, has completed five new studies focused on “The Art and Science of Intelligent Growth™”. Details of the new studies will be shared in detail with clients and top sales, marketing, and product executives at the company’s 7th annual SiriusDecisions Summit Europe taking place 26-27 September,...

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NetBooster completes a 5.3 million Euros capital increase to finance its international expansion

Submitted by Anonymous (not verified) on Fri, 09/02/2016 - 09:27

NetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European agency in digital performance marketing in Europe and Middle East, announces the closing of a capital increase of 2,437,730 new ordinary shares (representing 12.76% of NetBooster’s share capital) by way of a private placement, for a total amount of 5,345,941.89 Euros, entirely subscribed by Nobel. This equity issue will provide NetBooster with additional financial resources to pursue under optimal conditions its growth strategy combining...

Source: RealWire

Episerver acquires omnichannel personalisation vendor Peerius

Submitted by Anonymous (not verified) on Wed, 08/31/2016 - 15:21

Adds context to content-and-commerce cloud platform to accelerate vision for the next wave of individualised engagementLONDON, UK, AUGUST 31, 2016 -- Episerver™,a global provider of a single platform to smartly manage digital content, commerce, and marketing in the cloud, today announced its acquisition of Peerius, a leading provider of intelligent omnichannel personalisation in the cloud, accelerating the third wave of smart personalisation technology called “autonomous personalisation.”The move adds Peerius’ industry-leading smart personalisation technology to the...

Amido and Gigya link up with Special Days charity the Willow Foundation to deliver unforgettable experiences

Submitted by Anonymous (not verified) on Wed, 08/24/2016 - 14:12

London, U.K., 24 August 2016 – Amido - Technology consultancy Amido is making its independence pay for Willow, the only national charity providing uplifting and unforgettable Special Days to seriously ill young adults.Amido has made a commitment to donate all the money that it makes through partner referrals from Gigya to the Willow Foundation. The first donation of £5060 was made by Gigya last week, the customer identity management platform, on behalf of Amido. The...

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Duran Duran fans get online at Eden with Microcomms and Airangel

Submitted by Anonymous (not verified) on Mon, 08/22/2016 - 11:51

August 22nd 2016 — Microcomms - leading South West technology company has installed a fast social WiFi portal from Airangel at The Eden Project. The innovative Social WiFi platform enables organisations to engage directly with visitors whilst they’re on-premises, and collects valuable marketing data and contact details, allowing ongoing communications and promotion of the venue’s events long after they leave. The MyAirangel cloud based management platform also allows the Eden Project to easily manage their...

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Confirmit and Sytel signal continued evolution of CATI

Submitted by Anonymous (not verified) on Thu, 08/04/2016 - 08:15

New features for predictive dialler deliver unique flexibility and productivityLondon, UK and Oslo, Norway and New York, US: 4 August 2016: Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and Market Research, and Sytel, a global provider of IP contact centre solutions, have partnered to deliver a series of new Computer Assisted Telephone Interviewing (CATI) features targeting the changing needs of Market Researchers using this core data collection method.The combination...

Source: RealWire