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Authenticity is critical to success, say 67% of social influencers who grapple for creative control from numbers-focused fashion and beauty brands

Submitted by Anonymous (not verified) on Tue, 10/11/2016 - 14:42

Social influencers are at the forefront, shaping digital communications for the fashion and beauty industries, yet there remains a massive disconnect in the way influencers and brands currently work together, finds the new Fashion and Beauty Monitor report produced in association with Econsultancy. London, United Kingdom (11 October, 2016). Fashion and Beauty Monitor, the leading digital provider of media, PR and brand contacts, today released ‘The Voice of the Influencer’ research report, conducted in association...

Source: RealWire

Searchmetrics Study: Page One of Google shows fewer Results, but Marketers can Target Search in growing number of ways

Submitted by Anonymous (not verified) on Thu, 10/06/2016 - 11:52

Images, Videos, App Packs, Direct Answers and other integrations are opportunities for marketers to appear on Google’s first pageLondon, October 06, 2016 - While the number of traditional organic links displayed on page one of Google has now fallen from 10 to around 8.5 links[1], new research suggests there are more opportunities than ever for marketers to give their content a chance of appearing in search results in other ways. Almost every search query today...

Source: RealWire

Lindex Selects SDL to Amplify its Global Expansion Strategy

Submitted by Anonymous (not verified) on Tue, 10/04/2016 - 13:24

Leading Fashion Retailer Implements SDL Web, SDL Language Technology and SDL Language Services to Grow its Digital FootprintWakefield, MA and Maidenhead, UK – October 4, 2016 – SDL today announced that Lindex, a Sweden-based global fashion retailer, chose SDL Web, SDL TMS and SDL Language Services to enable a faster and more efficient time-to-market for its global digital ecommerce presence.Lindex selected SDL’s web content management solution, SDL Web, which is fully integrated with SDL’s translation...

Source: RealWire

SWOOPOS joins Star Micronics at Restaurant Tech Live 2016 to demonstrate its innovative mPOS system with Star’s unique combined Bluetooth printer and cash drawer solution mPOP™

Submitted by Anonymous (not verified) on Mon, 09/26/2016 - 15:02

High Wycombe, UK, 26 September 2016 - At Restaurant Tech Live 2016 (27 - 28 September, ExCeL, London), SWOOPOS will be joining Star Micronics on Stand 1150. The SWOOPOS mobile POS system is unique because it works intuitively alongside the SWOOPE customer app to enable seamless mobile ordering and payment as well as insightful data analytics and powerful mobile marketing. Through the SWOOPOS till software and SWOOPE smartphone app, venues can offer their customers the...

Source: RealWire

Walkbase Launches IoT Platform For Retail on IBM's THINK Marketing

Submitted by Anonymous (not verified) on Mon, 09/26/2016 - 11:41

Helsinki September, 26, 2016 - Walkbase today announced the availability of Walkbase IoT Platform for Retail on IBM’s THINK Marketing, a site designed to deliver marketing news, thought leadership, education and SaaS solutions to marketers, developers and entrepreneurs. Starting today, companies can optimise, measure and personalise the in-store customer experience and move towards providing a connected customer journey.With Walkbase IoT platform, retailers can gain rich insights on customer behaviour patterns and loyalty in brick and...

Source: RealWire

Neustar Introduces Advanced Marketing Attribution Analytics Through Partnership With Facebook

Submitted by Anonymous (not verified) on Thu, 09/22/2016 - 15:01

Will Help Marketers Better Understand and Optimize the Impact of Digital Ads on Business ResultsSeptember 22, 2016 – STERLING, Va. – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced a new advanced marketing analytics partnership with Facebook. This people-based measurement partnership will help marketers better understand the effectiveness of their digital campaigns and drive greater returns from their marketing investments. Neustar’s integration with Facebook signals that marketers are now...

Source: RealWire

Robots Take Over Electronic Bundling at Lambeth

Submitted by Anonymous (not verified) on Thu, 09/22/2016 - 09:00

Following a customer enquiry from the London Borough of Lambeth, Zylpha (www.zylpha.com) the UK’s leading innovator of electronic document bundling technology, has launched a ‘Bundling Robot’. The new system is the latest addition to the company’s widely acclaimed range of integration tools for LexisNexis Visualfiles. The robot enables high-speed background bundling automation within Visualfiles, whilst allowing the system’s users to carry on with other pressing matters simultaneously. This saves the user a significant amount of...

Expanding Customer Success Drives Confirmit’s Momentum in H1 2016

Submitted by Anonymous (not verified) on Thu, 09/22/2016 - 08:30

Companies harnessing Confirmit’s solutions report exceptional business results London, UK and Oslo, Norway and New York, NY: 22 September 2016 — Confirmit has reported that revenues from new customers more than doubled in the first half of 2016 over the same period in 2015, while existing customers have delivered clear evidence of the ROI by using the company’s solutions. In Q2, Confirmit, the leading global solutions provider for Customer Experience, Voice of the Employee and...

Source: RealWire

Snaplytics Launching First Snapchat Influencer Tracking Platform so Brands Can Measure Campaign Success

Submitted by Anonymous (not verified) on Thu, 09/22/2016 - 08:19

Influencers and brands now can easily answer question about how many viewed a campaign and for how long; Platform to be launched at Snaphappen in LondonSeptember 22, 2016 - LONDON, UK - Snaplytics, a SaaS company offering Snapchat marketing insights to brands, agencies, and online influencers, announced today the launch of their new Influencer Tracking Platform. Launched less than one year ago, Snaplytics tracks and measures native Snapchat channels as well as provides insights and data so...

Source: RealWire

The Science of Content: New research from TFM and BuzzSumo

Submitted by Anonymous (not verified) on Wed, 09/21/2016 - 13:55

London, UK: 21st September 2016 - New content research from Technology for Marketing and BuzzSumo analyses the DNA of top performing content in different markets.Banks filming SnapChat videos. Pharmaceutical brands with Pinterest pages. The problem with following the latest trends is that what works in other markets may be entirely the wrong thing for your industry.For all content producers the key challenge is creating something that resonates strongly with your audience, and that ‘thing’ can...

Source: RealWire