1. RealWire marketing data
  2. View items

Articles from RealWire marketing data

Primary tabs

MyLife Digital presents at Insight in Fundraising

Submitted by Anonymous (not verified) on Fri, 11/04/2016 - 12:49

Imagine if suddenly every potential donor refused use of his or her personal information. If, en masse, they decided that they’d had enough and didn’t want to engage with charities, organisations, public bodies etc. That they completely withdrew their consent. MyLife Digital is presenting on the hot issue of the declining levels of trust citizens place in organisations at this year’s ‘Insight in Fundraising’ Conference organised by the Institute of Fundraising. While it is unlikely...

Source: RealWire

The Black Friday Store Experience is Driving Consumers Online According to Research Findings in the US and UK

Submitted by Anonymous (not verified) on Tue, 11/01/2016 - 11:30

Half of US and UK consumers will not be shopping during Black Friday, and most that do, will not visit stores, because of the stress of the experience New York and London – November 1, 2016 – Periscope™ By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, has today released the findings of new research conducted with US & UK consumers on their attitudes...

Source: RealWire

Huawei and Walkbase Launch Venue Crowd Analytics Solution

Submitted by Anonymous (not verified) on Tue, 11/01/2016 - 09:00

New product allows districts, malls, airports and exhibition venues to measure customer footfall and improve customer conversionUnited Arab Emirates, Dubai - November 1, 2016 - At GITEX 2016, Huawei, a leading information and communications technology (ICT) solutions provider, and Walkbase, a leading venue IoT analytics platform provider, today announced a joint venue crowd analytics and marketing solution, which will allow venue owners across districts, malls, airports and other industries to optimize customer experiences.The platform uses...

Source: RealWire

Searchmetrics Research Cloud™ creates Chinese online market transparency for the first time

Submitted by Anonymous (not verified) on Thu, 10/27/2016 - 13:37

Detailed information on website performance, growth potential and competition analysis opens new opportunities for strategic business planning in China Data from the largest online market in the world is based on Baidu, China's most important search engineSAN MATEO, Calif. (October 27, 2016) - In a worldwide first, Searchmetrics Inc. is now providing comprehensive on-demand research data on search and content performance from China, giving Searchmetrics customers a way to analyze their market position against digital...

Source: RealWire

Snaplytics Makes Snapchat Analytics Automatic, Easy and Intelligible for Brands and Agencies, Launches out of Beta Today

Submitted by Anonymous (not verified) on Wed, 10/26/2016 - 08:08

Snaplytics platform serves marketers from range of customers including Ben & Jerry’s, Marriott, Vodafone and others which are building native channels on Snapchat October 26, 2016 — Copenhagen, Denmark — As one of the fastest growing social platforms, Snapchat is an exciting and influential outlet for brands and agencies. But getting the data required to understand the reach and the success of any native Snapchat story is tedious and complex since the content disappears in...

Source: RealWire

Searchmetrics Content Experience Creates New Paradigm For Online Storytelling

Submitted by Anonymous (not verified) on Mon, 10/24/2016 - 19:13

Guided Creation and Optimization Helps Deliver Revenue-Producing ContentSAN MATEO, Calif. (Oct. 24) – Searchmetrics today expanded its pilot program for the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.The Searchmetrics Content Experience is pathfinding software that lets users create content optimized to stand atop search page rankings. Driven by deep learning and the latest in data science, the Searchmetrics...

Source: RealWire

NCS partners with Rant & Rave to capture feedback from the young people it serves

Submitted by Anonymous (not verified) on Mon, 10/24/2016 - 08:00

Warwickshire, 24th October 2016. National Citizen Service (NCS) has partnered with customer engagement specialists Rant & Rave to collect real-time feedback from the young people undertaking its four-week summer programme.NCS is a youth development programme available to 15-17 year-olds in England and Northern Ireland. On NCS, participants embark on exhilarating challenges, meet amazing people from different backgrounds and build skills employers value: confidence, leadership and communication. More than 275,000 individuals have already taken part in...

Source: RealWire

Marketforce Business Media and Rant & Rave are pleased to announce a live webinar on the 28th October at 15:00 (GMT)

Submitted by Anonymous (not verified) on Fri, 10/21/2016 - 09:19

The Webinar taking place at Tower Bridge London will feature Rant & Rave’s Head of Digital Marketing, Yiannis Maos, Google’s Director of Digital Marketing, Carolina Vicente, Business Stream’s Director of Customer Operations, Jo Mayes and the Royal Bank of Scotland’s Head of Innovation Strategy for Business Banking, Rob Kerner.The live video discussion will bring together experienced customer experience professionals with cross-industry viewpoints to explore how to create a successful Voice of the Customer strategy and...

Source: RealWire

Purple and Ruckus Wireless team up to deliver NBA's Indiana Pacers with guest WiFi and fanalytics

Submitted by Anonymous (not verified) on Wed, 10/19/2016 - 08:30

October 19, 2016: Purple, the intelligent spaces company, today announced the signing of a three-year contract to supply the Bankers Life Fieldhouse with Ruckus Wireless and Purple’s guest WiFi solution.Together, the companies will combine to provide 437 Ruckus access points at the Fieldhouse’s Indianapolis home to the NBA Indiana Pacers and WNBA Indiana Fever. Overall the Fieldhouse hosts more than 200 events annually, including college and high school basketball, concerts, the circus and ice shows.The...

Source: RealWire

Neustar Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Submitted by Anonymous (not verified) on Wed, 10/12/2016 - 13:01

Neustar MarketShare Secures Highest Score in Current Offering Category12 October, 2016 – London, UK – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced that its advanced marketing analytics solution, Neustar MarketShare, has been named a leader in “The Forrester Wave™: Marketing Measurement And Optimization Solutions, Q4, 2016” report by Forrester Research, Inc. Neustar MarketShare obtained the highest score among all vendors in the current offering category and secured among...

Source: RealWire