Measuring the efficacy of ad spend continues to be one of the thorniest issues marketers face, and the frustrations bubbled up across multiple sessions during ADWEEK House at the Possible conference in Miami.
CNN's Eric Hall and David Foote shared their control room experience as the WHCD went from a light-hearted affair to a breaking news situation.
Netflix viewers will notice State Farm, DoorDash, Lexus, and more in the new season of Running Point.
Three AI-generated shorts taught Purga Films and Gut key lessons about working with the tech
New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method
TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.
Marketing does not advance through opinion. It advances through building knowledge.
A slower news week resulted in all cable networks seeing week-to-week decreases.
Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America
With the launch of a new marketplace called Connect Select, the retail giant is making connected TV ad inventory available through Walmart DSP alongside search and display.
