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Searchmetrics Ranking Factors: Rethinking Search Results Based on Google’s Deep Learning and Content Relevance

Submitted by Anonymous (not verified) on Tue, 12/13/2016 - 17:00

Searchmetrics’ annual study of top Google ranking factors undergoes radical format shift to match industry-specific needs and resultsSAN MATEO, Calif., December 13, 2016 ‒ Today’s search results are shifting dramatically to match answers to the perceived intent of a search, as Google and other search engines increasingly employ deep learning techniques to understand the motivation behind a query, according to key findings in a new Searchmetrics study.Findings from the latest Searchmetrics Ranking Factors study, “Rebooting...

Source: RealWire

Periscope™ By McKinsey Bolsters Revenue Growth for Businesses with New Marketing, Sales, Customer Experience and Insight Solutions

Submitted by Anonymous (not verified) on Tue, 12/06/2016 - 11:30

New Solutions Complement Periscope’s Existing Platform Designed to Drive Sustained Impact for Clients across Industry SectorsNew York and London – December 06, 2016 – Periscope™ By McKinsey, announced today that it is enhancing its platform with new Marketing, B2B Sales, Customer Experience, and Insights capabilities. These additions will increase clients’ marketing effectiveness and sales, and bolster customer service and satisfaction. The solutions are fully integrated into the Periscope platform, which helps drive multi-year revenue growth...

Source: RealWire

SDL Signs Agreement with flydubai

Submitted by Anonymous (not verified) on Mon, 12/05/2016 - 14:00

Dubai-based airline implements SDL Web to offer customers personalization of website content Wakefield, MA and Maidenhead, UK – December 5, 2016 – SDL today announced that it has signed an agreement with flydubai, a Dubai-based airline, to use SDL Web to support the way its customers consume information.flydubai, which has created a network of 90 destinations in 44 countries, wanted to ensure that its customers have a unique and relevant user experience no matter their...

Source: RealWire

Snaplytics Launching First Snapchat Competitor Analysis Solution for Brands and Agencies

Submitted by Anonymous (not verified) on Mon, 12/05/2016 - 09:14

Adding to its Snapchat analytics platform product portfolio, Snaplytics now delivers at-a-glance insights into how often, how much and when competitors are posting to Snapchat December 5, 2016 - Copenhagen, Denmark - As Snapchat continues to grow in users and significance as a marketing tool aimed at the under-35 demographic, brands and the agencies that serve them are seeking more data about how the platform is performing as a marketing outlet. Snaplytics, the SaaS company...

Source: RealWire

Game developers monetise anonymous data from mobile apps

Submitted by Anonymous (not verified) on Tue, 11/29/2016 - 14:59

Tutela introduces additional revenue stream for mobile app developersLondon, 29 November 2016 - Tutela, experts in anonymous data monetisation, has announced that it is re-opening its partnership program and adding to its network of mobile app partners, offering an additional revenue stream to select mobile games and app developers. Typical annual revenues for participants with apps with 3-5M daily active users (DAUs) in Europe and North America are estimated to be in the region of...

Source: RealWire

RiddleBox Launch Pulse Plus - an Innovative Business Performance Measurement Tool

Submitted by Anonymous (not verified) on Mon, 11/14/2016 - 10:00

Pulse Plus is Unique - the First ‘Plug & Play’ Online Business Performance Measurement ToolRiddleBox, long established thought leaders and innovators announce the launch of Pulse Plus, the first ‘plug and play’ business management performance assessment and measurement tool.“This has been eight years in development,” says RiddleBox co-founder Dr Ram Raghvan. “One of our clients, in an attempt to describe Pulse Plus, suggested that it was a ‘three dimensional Myers Briggs’, but that really doesn’t...

Source: RealWire

Zylpha Announces Free Client Matter Inception Plugin for Visualfiles

Submitted by Anonymous (not verified) on Thu, 11/10/2016 - 12:41

Zylpha (www.zylpha.com) the UK’s leading legal systems innovator, has announced the launch of a Client Matter Inception (CMI) plugin, which will be available free to all users of the LexisNexis Visualfiles case management system. CMI is the preliminary step for all law firms, either acting for new clients or when representing existing clients in a new matter. The process aids compliance with the Legal Services Act, helping to avoid potential conflicts of interest and adhering...

Source: RealWire

Confirmit Announces Young Market Researcher Awards

Submitted by Anonymous (not verified) on Thu, 11/10/2016 - 09:30

Company leverages 20 years of Market Research excellence to identify 20 future industry leadersLondon, UK and Oslo, Norway and New York, U.S.: 10th November, 2016 — To celebrate twenty years of innovation in Market Research, Confirmit has expanded its recognition programme to include an award honouring young, innovative Market Researchers who represent the future of this ever-evolving industry. The Young Market Researcher Awards programme will highlight and reward the work of twenty Market Researchers who...

Source: RealWire

Walkbase Taps Respected Mobile Proximity Executive Kevin Hunter to Lead U.S. Expansion

Submitted by Anonymous (not verified) on Thu, 11/10/2016 - 09:00

Among the pioneers in the mobile proximity space, Hunter will be charged with establishing a U.S. presence for the Finland-based companyHelsinki, Finland – November 10, 2016 - Walkbase, a leading venue IoT analytics and marketing platform company, announced today its expansion into the U.S. market, appointing widely-respected and industry pioneer Kevin Hunter as its President of the Americas. Walkbase has seen significant year-over-year growth in Europe since its founding in 2010, and recognized the untapped...

Source: RealWire

Confirmit and LivingLens put video centre stage with new partnership

Submitted by Anonymous (not verified) on Tue, 11/08/2016 - 10:05

Combined solution will lead to better understanding of behaviour, opinions, activities and trendsLondon, UK and Oslo, Norway and New York, NY: 8th November, 2016 Confirmit has partnered with LivingLens, a pioneer in video intelligence software, to offer video capture and analysis within Confirmit Horizons for Market Research studies, Voice of the Customer (VoC) programmes and Voice of the Employee (VoE) programmes. The partnership enables Confirmit customers to carry out cutting-edge video data collection and analysis,...

Source: RealWire