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NetBooster and PM Digital partner to form one of the biggest independent performance networks in the world

Submitted by Anonymous (not verified) on Thu, 02/18/2016 - 17:10

Combined International Presence of over 25 Offices, 800 Employees, 250 Leading Brands and managing over $500m media spendNetBooster (FR0000079683 – ALNBT – PEA-PME eligible), a leading independent European and Middle East agency in digital performance marketing and PM Digital, a US-based independent leading full-service integrated marketing agency, today announce a new strategic relationship. This partnering, without an impact on the shareholding structures, will enable our two agencies to work alongside one another; leveraging our powerful...

Source: RealWire

Legal Landscape Report Reviews The Issues Affecting The UK’s Legal IT

Submitted by Anonymous (not verified) on Thu, 01/28/2016 - 11:32

Legal systems innovator Zylpha (www.zylpha.com) and Converge TS (www.convergets.co.uk), the UK’s only dedicated Cloud computing provider for law firms, have launched a joint report on the issues affecting IT in legal practices. Called The Legal Landscape 2016, the report uses case management experience from firms and organisations that are currently investing in innovation to both drive efficiencies and boost client care.

ADLV Predicts Broader Use of Electronic Driver Checks in 2016 As Fleets Embrace Best-Practice and Road Safety

Submitted by Anonymous (not verified) on Wed, 01/27/2016 - 10:54

The ADLV (Association for Driving Licence Verification) www.adlv.co.uk is forecasting that best practice and road safety objectives will drive a greater fleet focus on the volume, frequency and type of electronic driver checks in 2016. Amongst the trends that the ADLV forecasts are: Greater Frequency Of Checking:In keeping with its recent marketing campaign, encouraging Fleet Managers to move to quarterly checks from annual ones, the ADLV is expecting that the average frequency of online checks...

Source: RealWire

Influencer marketing budgets set to increase for nearly 60% of the fashion and beauty industry

Submitted by Anonymous (not verified) on Tue, 01/26/2016 - 14:42

Influencer marketing is well-established in fashion and beauty with the majority intending to increase investments in this space, yet identifying the right influencer remains the biggest challenge, finds the Fashion and Beauty Monitor and Econsultancy report.London, United Kingdom and New York, USA (26 January, 2016). Fashion and Beauty Monitor, the leading digital provider of media, PR and brand contacts, today released ‘The Rise of Influencers’ research report, conducted in association with Econsultancy. The report examines...

Source: RealWire

Independent Research Firm Cites SAP Hybris as a Leader in B2B Order Management Report

Submitted by Anonymous (not verified) on Tue, 01/19/2016 - 14:54

According to Report, “SAP Hybris Leads for B2B Companies That Want B2C-Grade Omnichannel”MUNICH & CHICAGO — January 19, 2016 — SAP Hybris, a provider of omni-channel customer engagement and commerce solutions, today announced it was cited by Forrester Research as a leader among B2B order management (OM) vendors in “The Forrester Wave™: B2B Order Management, Q4 2015.” B2B Order Management is Forrester’s term for a broad category of applications that help complex global enterprises bridge...

Source: RealWire

Shortlist for the Transform Awards Europe revealed - the year's best branding work

Submitted by Anonymous (not verified) on Tue, 01/19/2016 - 11:11

Europe’s best brand workLondon, 19 January 2016 - The journeys brands make are much more complex than periods of inertia interspersed by the occasional rebrand exercise. A brand image needs to be constantly monitored, upheld and implemented across every single brand touchpoint. By doing this, the organisation can benefit from improved engagement with all of its stakeholders, both internal and external.Since it began in 2010, the Transform Awards has recognised brands that have evolved, its...

Source: RealWire

Survey reveals how UK marketers want to improve management of digital assets

Submitted by Anonymous (not verified) on Tue, 01/19/2016 - 10:53

Drivers for change include the need to optimise access and distribution of content 19th Jan 2016 London, UK - North Plains has announced the results of its 2015 survey of how organisations are managing their digital marketing assets. Just under half of respondents work in the financial services sector, with the rest spread across other large ‘blue chip’ organisations.70 per cent cited digital asset management (DAM) as extremely or very important. Exactly 50% are researching...

Source: RealWire

Purple WiFi evolves into Purple, the Intelligent Spaces company

Submitted by Anonymous (not verified) on Mon, 01/18/2016 - 10:00

Purple to take the lead in visualising data about any physical spaceJanuary 18, 2016: Purple WiFi, the cloud-based marketing and analytics WiFi software company, today becomes Purple, the intelligent spaces software company, to better reflect the organisation’s wider scope of focus.Since 2012, Purple has been changing the WiFi landscape starting with easy to access social WiFi for the customer and a range of WiFi marketing and analytics tools for venues to enable better understanding of,...

Source: RealWire

Purple WiFi partners with Net-worxs Software in Australia

Submitted by Anonymous (not verified) on Mon, 01/11/2016 - 11:59

January 11, 2016: Purple WiFi, the cloud-based Social WiFi platform, today announced its partnership with Net-worxs Software, based in Australia. Net-worxs Software has established itself as the premium provider of emerging digital platforms for marketing and advertising businesses. Boasting a varied portfolio of products such as custom digital branding, mobile, social WiFi, social media links and customer database, analytics and reporting systems, Net-worxs Software helps retailers adapt to the rapidly changing environment of their marketplace...

Source: RealWire

Artesian Solutions Appoints MADTech Entrepreneur Rod Banner to its Board of Directors

Submitted by Anonymous (not verified) on Tue, 01/05/2016 - 10:18

London 5th January 2016: Artesian Solutions, the innovative developer of customer engagement software, announced today that MADTech entrepreneur Rod Banner has been appointed to its Board of Directors. Artesian is the world’s most powerful customer engagement solution for B2B sellers; enabling commercial professionals to uncover smart ways to find new customers from big data, engage with them in new ways, and revolutionise how they measure the success of their sales behaviour.Rod founded Banner Corp in...

Source: RealWire