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John Lewis Selects Neustar MarketShare to Link Marketing Initiatives to Revenue

Submitted by Anonymous (not verified) on Tue, 01/24/2017 - 08:09

Top UK Retailer Uses Advanced Analytics to Maximise Marketing-led Sales24 January, 2017 – London, UK – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, is working with John Lewis to help the retailer understand what drives marketing-led sales and inform its award-winning campaigns. As a global leader in advanced marketing analytics with the foremost holistic planning and attribution solution, Neustar MarketShare is assisting John Lewis in understanding the value of its...

Source: RealWire

Confirmit Horizons delivers key offline component for innovative British Council study

Submitted by Anonymous (not verified) on Tue, 01/17/2017 - 09:30

British Council develops English language study using advanced technology to capture hard-to-reach demographicsLondon, UK and Oslo, Norway and New York, NY: 17 January 2017 British Council is developing the world’s first English language capability survey; research designed to evaluate levels of English reading, writing, speaking and listening around the world.The ground-breaking study will use the Confirmit Horizons survey software platform to gather, collate and analyse survey responses. The English language tests and participant surveys will...

Source: RealWire

Sky Betting & Gaming Look To Exceed Customer Expectations Utilising the Qubit Customer Experience Platform

Submitted by Anonymous (not verified) on Mon, 01/16/2017 - 12:48

Fast-growth UK gambling company choose Qubit to build out personalisation strategy across all brands. [LONDON] --- [16th January, 2017] Sky Betting & Gaming, who grew their revenues by nearly 50% last year and have more UK online customers than any other operator, are now aiming to further differentiate their player experience. The company, which has nine established brands, has recently chosen Qubit, the leaders in context-driven personalised experiences, to help anticipate the growing demands of...

Source: RealWire

Purple connects PizzaExpress in UAE

Submitted by Anonymous (not verified) on Mon, 01/16/2017 - 12:00

January 16, 2017: Purple, the intelligent spaces company, and CDW, the international IT solutions provider, today announced its partnership with PizzaExpress UAE.PizzaExpress UAE selected Purple and CDW to offer fast, free and secure guest WiFi to customers while gathering valuable analytics. CDW has delivered a fully integrated solution comprising hardware, software and services in partnership with Cisco Meraki, Purple and Microsoft Office 365. The solution is currently live at all PizzaExpress restaurants in the UAE...

Source: RealWire

Confirmit delivers mobile survey experiences anywhere with Confirmit AskMe

Submitted by Anonymous (not verified) on Tue, 01/10/2017 - 09:30

Innovative new app maximises mobile feedback opportunities regardless of connectivityLondon, UK and Oslo, Norway and New York, NY: 10 January 2017: Confirmit has launched Confirmit AskMe, a mobile survey app that allows participants to respond to Voice of the Customer, Voice of the Employee and Market Research surveys wherever and whenever it suits them – even without an internet connection.Confirmit AskMe has been designed to address the ongoing challenge of survey participation by targeting the...

Source: RealWire

Mobile Data Firm Announces $1.2m App Developer Recruitment Drive

Submitted by Anonymous (not verified) on Mon, 01/09/2017 - 09:30

App companies set to receive seven-figure sums through revenue share programmeLondon, England. 9 January, 2017: Tutela, the mobile data firm, has launched a $1.2m recruitment drive to sign-up new mobile app developer into its partner programme. With a specific focus on the UK and Western Europe, Tutela is actively signing agreements with mobile app publishers with 1m+ daily active users (DAUs). Tutela currently works with over 100 app developers with over 1bn combined users and...

Source: RealWire

Emoderation rebrands to The Social Element, launches Emotional Resonance Analysis for brands

Submitted by Anonymous (not verified) on Thu, 01/05/2017 - 12:14

Social media agency Emoderation – which works with some of the biggest brands in the world – has rebranded to become The Social Element, and launched a new ‘Emotional Resonance Analysis’ service, the first under the new brand.The rebrand from Emoderation to The Social Element reflects the massive growth in providing social media strategic, creative, and engagement services for brands such as KLM, Primark, Toyota and the Oprah Winfrey Network.“I founded Emoderation in 2002, before...

Source: RealWire

Confirmit Receives 2016 Customer Experience Innovation Award from CUSTOMER Magazine

Submitted by Anonymous (not verified) on Wed, 12/21/2016 - 09:30

Confirmit Horizons™ honoured for enabling successful Customer Experience programmesLONDON, UK and OSLO, Norway and NEW YORK, N.Y. December 21, 2016 - Confirmit announced today that TMC, a global, integrated media company, has named the Confirmit Horizons platform a 2016 Customer Experience Innovation Award winner. Presented by TMC’s CUSTOMER magazine, the 2016 Customer Experience Innovation Award recognises best-in-class companies that are setting the standard in delivering exceptional customer experiences through all channels, including social. “Because CX...

Source: RealWire

Walkbase Opens Office in Dubai and is Set to Strengthen Its Presence in the Middle East

Submitted by Anonymous (not verified) on Tue, 12/20/2016 - 08:00

The newly opened location will expand company’s existing office portfolio, including several offices in Europe and recently announced US presence.Dubai, United Arab Emirates - December 20, 2016 - Walkbase, a leading IoT analytics and marketing platform for retail, today announced the opening of its office in Dubai, UAE, resulting from a growing number of existing customer cases and ongoing discussions in the Middle East region. The decision to open a Dubai office came after a...

Source: RealWire

Tutela introduces 6 Top Tips for Anonymous Data Monetization (ADM)

Submitted by Anonymous (not verified) on Wed, 12/14/2016 - 08:00

Additional revenue stream for mobile app developersLondon, 14 December 2016 – Tutela, experts in Anonymous Data Monetization (ADM) for mobile apps, have shared their experience and tips for app publishers who are looking to leverage ADM for incremental revenue in their recently released blog post, 6 Top Tips for Anonymous Data Monetization.Tom Luke, Vice President of Sales and Partnerships, Tutela said: “ADM is still in its infancy and many games and app developers have implemented...

Source: RealWire