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Europe's Largest Online Car Ad Portal Chooses Catchpoint to help offer customers best web experience

Submitted by Anonymous (not verified) on Mon, 02/20/2017 - 14:05

London, 20th February 2017 - Catchpoint, a leading provider of digital performance analytics, today announced that Europe's largest online automotive ad portal, AutoScout24, which is visited by over ten million users a month, is now using the company's performance analytics solution.In order to bring together the numerous vendors and buyers of vehicles, the speed and performance of the Web appearance for AutoScout24 is crucial. AutoScout24 wants to offer its customers a great user experience and...

Source: RealWire

Snaplytics Releases Largest Survey Report Ever on Snapchat Trends among Brands

Submitted by Anonymous (not verified) on Tue, 02/14/2017 - 12:00

Analytics company study analyzes 217,000 Snaps from 500 brands running native Snapchat accounts, highlights metrics that matter for effective Snapchat strategiesFebruary 14, 2017 – Copenhagen, Denmark – Originally thought of as a social network mostly geared toward teenagers, now millennials are engaging with Snapchat. In fact, businesses are quickly taking notice of the fastest growing social media site and the many benefits it offers. Snaplytics, the SaaS company offering Snapchat marketing insights, is releasing the...

Source: RealWire

Confirmit Announces Winners of Young Market Researcher Awards

Submitted by Anonymous (not verified) on Tue, 02/14/2017 - 09:30

Awards identify and honour the innovations of twenty future leaders in Market ResearchLondon, UK, New York, NY and Oslo, Norway: 14 February, 2017 — Confirmit, the leading global solutions provider for Voice of the Customer, Voice of the Employee and Market Research, today announced the recipients of the Confirmit Young Market Researcher Awards. The programme identifies and rewards the talents of twenty Market Researchers who are in their twenties and working to drive evolution and...

Source: RealWire

Ads and app charges drive 63% of adults away from mobile apps

Submitted by Anonymous (not verified) on Tue, 02/14/2017 - 09:23

London, UK. 14 February, 2017: 63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm.Users are up to four times more likely to favour apps collecting usage statistics (45 per cent) than apps which they...

Source: RealWire

Proximus Selects Neustar to Maximise its Sales and Marketing Campaigns

Submitted by Anonymous (not verified) on Mon, 02/13/2017 - 08:40

Leading Belgian Telecoms Operator Uses Advanced Analytics to Maximise Marketing ROI13 February, 2017 – London, UK – Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced it has been selected by Belgian telecoms operator Proximus to help understand and optimise its marketing campaigns across the country. Opting for the Neustar MarketShare DecisionCloud service, Proximus is now able to get a complete picture of its sales and marketing investments to understand...

Source: RealWire

Hampleton Partners Report Shows Resurgence in Digital Marketing M&A

Submitted by Anonymous (not verified) on Thu, 02/09/2017 - 15:20

Interest from strategic investors likely to continue to fuel consolidation over the next 12 monthsLondon, February 9th 2017: The latest market report from technology M&A advisory firm, Hampleton Partners, reveals a resurgence in Digital Marketing M&A activity in 2016 with strong but selective M&A interest from strategic investors likely to continue to fuel consolidation in the sector over the next 12 months. The Digital Marketing M&A report, which covers the period between July 2014 and...

Source: RealWire

Confirmit Launches New Survey Designer for Faster, More Engaging Survey Creation

Submitted by Anonymous (not verified) on Wed, 02/08/2017 - 09:30

Easy to use yet advanced design capabilities tackle declining response ratesLondon, UK and Oslo, Norway and New York, NY, 8 February, 2017: Confirmit has launched an intuitive and ground-breaking survey designer that removes the complexity of advanced survey creation and enables questionnaires to be created in half the time of many competing solutions.Confirmit Survey Designer has been developed to make it quicker and easier for users to create highly engaging surveys, saving designers many hours...

Source: RealWire

Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense

Submitted by Anonymous (not verified) on Wed, 02/08/2017 - 09:16

Seed investor and former long-term chairman of King Digital (creators of Candy Crush) Mel Morris has invested £3.8m in Audiense, a software-as-a-service developer which delivers unique consumer insight and consumer engagement capabilities to many of the world’s biggest brands and agencies. The investment will support Audiense’s ambitious growth plans, which include scaling-up its sales and marketing functions, powerful new platform functionality, and expansion into North America.Javier Burón, co-founder and CEO of Audiense, said: “Four thousand...

Source: RealWire

Great Rail Journeys to focus in on personalisation in 2017

Submitted by Anonymous (not verified) on Thu, 01/26/2017 - 10:00

Worldwide rail holiday operator invests in personalisation to drive growth throughout 2017 and beyond[LONDON] --- [January 26, 2017] Great Rail Journeys, the UK’s leading rail holiday company operating globally, is looking to provide data-driven, personalised online experiences for customers as it heads into 2017’s peak booking period.The company has brought in Qubit, leaders in context-driven customer experiences, to identify specific customer groups and target them with sophisticated, personal experiences, increasing the number of online visitors...

Source: RealWire

Celebrity Intelligence Reveals Top 20 Celebrity Brand Ambassadors for 2016

Submitted by Anonymous (not verified) on Tue, 01/24/2017 - 14:03

Hailey Baldwin, Kendall Jenner and Iris Apfel among most sought after celebrity endorsers for brands in 201624 January, 2017 - Celebrity Intelligence is proud to reveal the top endorsers for brands, in terms of volume of deals signed in 2016, with Hailey Baldwin, Vogue Williams, Kendall Jenner, Iris Apfel and Karlie Kloss, leading the list.Insight from this list reveals that the stars who landed the most brand endorsements over the last twelve months were models...

Source: RealWire