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Ecorys selects Confirmit to support expanding research-based consultancy

Submitted by Anonymous (not verified) on Tue, 05/23/2017 - 08:15

Multi-channel data collection and superior survey experience drive migration to Confirmit HorizonsLondon, UK and Oslo, Norway and New York, NY - 23 May 2017: Ecorys has selected Confirmit Horizons as the Market Research platform underpinning its expanding international research and consultancy business. Migration to the solution was completed in May and will provide the increased flexibility and adaptability that is required by Ecorys to conduct research studies and project work on behalf of central and...

Source: RealWire

PGIR rebrands to Insight Analysis

Submitted by Anonymous (not verified) on Fri, 05/19/2017 - 11:09

“Rethinking sports data to improve performance” adopted as purposeInsight Analysis adopted as global brand nameNew logo unveiledCore values remain unchanged PGIR Ltd announced that it has adopted Insight Analysis as its global brand name, it has also unveiled a new logo and has adopted “Rethinking sports data to improve performance” as its purpose. PGIR was founded by Ex-England Rugby International John Hall, and acquired by MyLife Digital (MLD) in 2016. Mike Hughes, Director of Elite...

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73% of luxury brands find maintaining exclusivity and aspiration on social media their biggest challenge

Submitted by Anonymous (not verified) on Wed, 05/17/2017 - 12:05

Social influencers are at the forefront, shaping digital communications for the fashion and beauty industries, yet luxury brands are far from realising the full potential of influencer marketing, finds the new Fashion and Beauty Monitor report produced in association with Econsultancy. London, United Kingdom (17 May, 2017). Fashion and Beauty Monitor, the leading influencer marketing and PR solutions provider for the fashion, beauty and lifestyle industries, today released ‘The New Face of Luxury’ research report,...

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Cisco Recognises Dimension Data With A Global Award For Marketing Innovation

Submitted by Anonymous (not verified) on Mon, 05/15/2017 - 11:57

Connected Conservation showcases the power of partnership and collaboration London, UK/ Johannesburg, South Africa – 15 May 2017 - Dimension Data, the global ICT solutions and services provider has been recognised by Cisco with a Marketing Velocity Innovator of the Year award for the marketing strategy and execution of a project called Connected Conservation. This is the fifth year that Dimension Data has won a Cisco Global Strategic Partner Velocity award.Connected Conservation is a solution...

Source: RealWire

Three quarters of fashion retailers will invest in artificial intelligence over the next 24 months

Submitted by Anonymous (not verified) on Wed, 05/10/2017 - 12:44

Drive to transform online sale performance will see AI investment focus on ‘online merchandising’ and personalisation to deliver ‘real time relevance’Two separate research studies, funded by Apptus and carried out by IMRG and Hive, have found that fashion retailers are planning significant investment in artificial intelligence (AI) over the next two years, as they seek to deliver the ‘real time relevant’ customer experiences that are vital to improving sales performance.An IMRG Benchmark study found that:52%...

Source: RealWire

Software and Solutions coupled with increased demand for Managed Services sales helps European VARS outgrow the market

Submitted by Anonymous (not verified) on Wed, 05/10/2017 - 11:18

[London – 10 May 2017] Europe’s leading solution-based technology resellers (known as Value Added Resellers, or VARs) continue to defy gravity and drive the European market against a background of continued anaemic IT market growth. The overall EMEA market is forecast by Gartner to grow at just 1.9% this year, following growth of just 0.2% in 2016. New research by IT Europa in its report Solution VARs in Europe – The Top 1000, shows that...

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Karl McKeever Announced As Retail Design Expo Chair And Speaker

Submitted by Anonymous (not verified) on Wed, 05/03/2017 - 10:05

Karl McKeever, founder and managing director of retail transformation agency Visual Thinking, is set to showcase his front-line industry experience at this year’s Retail Design Expo, with a retail workshop focusing on ways to measure the commercial impact of changes to store presentation and visual merchandising. A two-day event, held at London Olympia, Retail Design Expo attracts leading retail designers, marketers, visual merchandisers, architects and shopfitters.Karl will chair the event’s VM Conference throughout the day...

Source: RealWire

Research from Periscope By McKinsey shows that only 15% of Retailers at World Retail Congress 2017 have a fully implemented Personalized Marketing Initiative

Submitted by Anonymous (not verified) on Tue, 04/25/2017 - 15:13

Whilst most retailers see personalization as a priority and think that personalized promotions dramatically increase customer visits, only a minority say they have properly implemented itNew York – April 25, 2017 – Periscope® By McKinsey, a suite of solutions focusing on price, promotion, assortment, sales and marketing optimization to achieve sustainable revenue growth, today announced the findings of research it carried-out at the 2017 World Retail Congress (WRC) looking at retailers’ implementation and attitudes towards...

Source: RealWire

Searchmetrics Content Experience Creates New Paradigm For Online Storytelling and Content Creation

Submitted by Anonymous (not verified) on Tue, 04/25/2017 - 12:02

Guided creation and optimisation helps marketers and writers deliver engaging, compliant-safe and revenue-producing content. Companies now can scale at ease by connecting content to audiences at the right time and in the right voice. London, April 25, 2017 ‒ Searchmetrics today launched the world’s first agile content development platform, delivering a new paradigm for online marketers to produce content that resonates with audiences and drives predictable results.The Searchmetrics Content Experience is a pathfinding solution that...

Source: RealWire

SandSIV Announces Release Of Enterprise Customer Experience App For Salesforce

Submitted by Anonymous (not verified) on Thu, 04/20/2017 - 08:33

New Salesforce app launched by European Customer Experience Management (CXM) pioneer SandSIV to improve the customer experience through deeper, more holistic insight, and provide greater staff motivation and engagement. Zürich, 20th April 2017. SandSIV, the European leader of integrated Customer Experience (CX) and Voice of the Customer (VOC) enterprise solutions, today announced the release of ECX for Salesforce, a powerful Customer Experience Management app which integrates SandSIV’s CX functionality into Salesforce’s operational environment. SandSIV provides...