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How Crocs Turned ‘Ugly’ Into Cultural Cool ft. CMO Terence Reilly

Submitted by Anonymous (not verified) on Thu, 05/28/2026 - 10:32

On treating mockery as a market opportunity rather than a threat.

Marketers Can’t Optimize Their Way Out of Their Trust Problem

Submitted by Anonymous (not verified) on Thu, 05/28/2026 - 09:00

Here’s the uncomfortable truth no one wants to say in a marketing meeting: We’re not losing because of bad marketing. We’re losing because customers don’t trust us. And we did […]

Mariana O’Kelly Leaves Leo Burnett to Lead Creative at DonerColle Partners

Submitted by Anonymous (not verified) on Thu, 05/28/2026 - 08:00

Former Leo Burnett executive creative director joins newly formed agency as chief creative officer

ADWEEK’s Top Picks From Propeller’s Biggest-Ever Cannes Guide

Submitted by Anonymous (not verified) on Thu, 05/28/2026 - 06:45

Our editors and reporters sifted through the expanded list to pick out the gatherings, events, and meetups to add to your calendar.

Nike, McDonald’s, and Devin Booker Turned a Sneaker Drop Into a Desert Scavenger Hunt

Submitted by Anonymous (not verified) on Thu, 05/28/2026 - 06:11

To promote Derek Booker's new sneaker, Nike, McDonald’s, and Wieden+Kennedy turned Booker’s longtime habit of hiding signed, unreleased sneakers in public into a scavenger hunt.

A Guide to the New, Wide World of Agentic Advertising and Commerce Protocols

Submitted by Anonymous (not verified) on Thu, 05/28/2026 - 06:00

As AI agents flood the web, a fast-growing maze of protocols—from MCP and A2A to AdCP, UCP, and TAP—is emerging to power how bots buy ads, make payments, and transact online.