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Glow's Consumer ESG Brand Tracker Launches in the US & UK

Submitted by Anonymous (not verified) on Mon, 08/01/2022 - 15:04

Social Responsibility Score (SRS) brand level diagnostic & tracker is now capturing consumer perceptions of over 500 brands across the US, UK and Australian markets. Australian research technology company, Glow today announces the expansion of its market leading consumer ESG/sustainability research product into the US and UK. Glow’s Social Responsibility Score (SRS) is a syndicated data product that enables brands to diagnose and benchmark consumer perception of their ESG performance over time, across audiences, markets...

Source: RealWire

Brazilian e-commerce sector continues to grow, says Upstream during Forum E-commerce Brazil

Submitted by Anonymous (not verified) on Wed, 07/27/2022 - 09:45

The technology company is showcasing its mobile marketing automation platform Grow and the real results achieved for e-retailers across industries Sao Paulo, July 27, 2022 - With the constant evolution of e-commerce in Brazil, Upstream, a global specialist in mobile marketing automation, is participating in one of the biggest conferences for e-commerce in the country, Forum E-commerce Brazil. The multinational company is seeking to introduce its solutions that can help e-commerce companies in the Brazilian...

Source: RealWire

Leaders in Digital Performance Cadastra expands into EMEA with the opening of a London office, doubles overseas revenue, and accelerates international expansion

Submitted by Anonymous (not verified) on Tue, 07/26/2022 - 10:19

Brazilian company Cadastra delivers digital performance, data, and transformation projects in Europe and US, helping brands with international expansion and eCommerce. Accelerated digitisation, hybrid working and cross-border eCommerce have opened up a wealth of opportunities for brands to expand into new markets. London, 26 07 2022 – Global marketing, technology and data solutions company, Cadastra, is strengthening its presence in the EMEA region with the opening of a new London office. Cadastra is a global...

Source: RealWire

New research: Fashion shoppers' post-purchase selfies are key to cutting the rising volume of online returns

Submitted by Anonymous (not verified) on Thu, 07/14/2022 - 12:30

61% of US and UK consumers say seeing visual user-generated content (UGC) from other customers can reduce the growing number of fashion ecommerce returns which is hitting retailers’ profitability and sustainability goals. And around half of consumers now accept that returning online fashion purchases is bad for the environment NEW YORK and LONDON (July 14, 2022) - 61%[1] of consumers questioned in a new poll think fashion retailers can cut rapidly rising ecommerce product return...

Source: RealWire

90% of Marketers Prioritise Technology Above All Else, Yet Almost Half Still Feel Overwhelmed By It

Submitted by Anonymous (not verified) on Tue, 06/14/2022 - 09:00

Over 30% of marketers have already adopted simplification technologies, and Clevertouch’s simplification software Momentum can have marketers up and running in 30 minutes, cross platform. Technology migrations are on the rise, and Momentum’s new update offers BAU services during any transition process. Hampshire, UK; 14th June 2022: Clevertouch Marketing, Europe’s leading marketing technology consulting and service provider, has today launched new Momentum features to provide marketers with a seamless user experience across multiple marketing technology...

Source: RealWire

U-Power names Gerard Butler as its new global brand ambassador

Submitted by Anonymous (not verified) on Mon, 06/13/2022 - 10:21

Paruzzaro (Italy), 13th June 2022. U-Power, Italian leader in safety footwear and workwear business, announces the appointment of its new global brand ambassador, Gerard Butler. The Scottish actor, known for his lead in internationally acclaimed films ‘300’, ‘Greenland’ and the ‘Olympus Has Fallen’ trilogy, will lend his image to be the face of U-Power. Butler debuts his new role as ambassador for the brand starting immediately. The three-year collaboration will see Butler representing the brand...

Source: RealWire

New report finds more than two-thirds of business leaders think of digital as a continuous evolution, not a transformation

Submitted by Anonymous (not verified) on Thu, 05/26/2022 - 10:03

C-suite research reveals businesses must embrace constant evolution and iteration to achieve digital success More than two-thirds (68%) no longer think in terms of ‘transformation’ but rather of constant evolution to embrace change The balance of tech, digital and culture is not mature, with 42% of digital-first businesses less likely to see digital transformation as a fundamental change Marketing’s potential to transform the digital experience is not being used to its full potential: almost half...

Source: RealWire

Canapii bags three awards at Eventex 2022

Submitted by Anonymous (not verified) on Wed, 05/25/2022 - 08:00

Canapii is proud to announce it is amongst the Eventex Awards 2022 winners - the 12th global awards for events and experience marketing. As a leading provider of digital event tools and solutions, Canapii was awarded with two Gold awards for the best Virtual Event Platform as well as Virtual Experience Solution, and achieved Silver within the Event Technology category. “The industry faced some unprecedented challenges over the last few months, but here is another...

Source: RealWire

RCS Evolving into Next-Generation Marketing Channel for MNOs and Advertisers, Reveals Upstream Report

Submitted by Anonymous (not verified) on Thu, 05/19/2022 - 16:09

Rich mobile messaging allows Mobile Operators and advertisers to engage consumers with tailored, media-rich interactions that can be measured and optimised for maximum conversion MNOs uniquely positioned to tap into RCS potential London, Rio de Janeiro, Athens, May 19, 2022 – RCS (Rich Communication Services) messaging is expected to account for a growing proportion of global mobile operator revenue and become a vital channel for advertisers as they seek to enhance direct-to-consumer interactions and grow...

Source: RealWire

New Study: Five years after EU antitrust fine, over half of UK Google Shopping ads still come from Google

Submitted by Anonymous (not verified) on Thu, 05/05/2022 - 10:56

Searchmetrics’ analysis suggests Google may have stopped trying to increase competition on Google Shopping in the UK since the country left the EU under Brexit Five years after the EU commission fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service in Europe to external competition, a new study suggests around 53% of ads on the platform in the UK, still originate from Google itself - up from...

Source: RealWire