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Brands vs Ads

Submitted by Anonymous (not verified) on Fri, 11/08/2019 - 16:16

About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction.
My thesis was Google would need to increasingly promote some smaller niche sites to make general web search differentiated from other web channels & minimize the market power of vertical leading providers.

Internet Wayback Machine Adds Historical TextDiff

Submitted by Anonymous (not verified) on Tue, 11/05/2019 - 07:36

The Wayback Machine has a cool new feature for looking at the historical changes of a web page.

The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time.
You can then select between any two documents to see a side-by-side comparison of the documents.

That quickly gives you an at-a-glance view of how they've changed their:

Dofollow, Nofollow, Sponsored, UGC

Submitted by Anonymous (not verified) on Thu, 10/24/2019 - 05:20

A Change to Nofollow
Last month Google announced they were going to change how they treated nofollow, moving it from a directive toward a hint. As part of that they also announced the release of parallel attributes rel="sponsored" for sponsored links & rel="ugc" for user generated content in areas like forums & blog comments.

AMP'd Up for Recaptcha

Submitted by Anonymous (not verified) on Sun, 06/30/2019 - 21:47

Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading free video hosting site.
They win a lot.
And they take winnings from one market & leverage them into manipulating adjacent markets.
Embrace. Extend. Extinguish.

The Fractured Web

Submitted by Anonymous (not verified) on Wed, 04/17/2019 - 18:09

Anyone can argue about the intent of a particular action & the outcome that is derived by it. But when the outcome is known, at some point the intent is inferred if the outcome is derived from a source of power & the outcome doesn't change.
Or, put another way, if a powerful entity (government, corporation, other organization) disliked an outcome which appeared to benefit them in the short term at great lasting cost to others, they could spend resources to adjust the system.

Keyword Not Provided, But it Just Clicks

Submitted by Anonymous (not verified) on Tue, 04/09/2019 - 15:09

When SEO Was Easy
When I got started on the web over 15 years ago I created an overly broad & shallow website that had little chance of making money because it was utterly undifferentiated and crappy. In spite of my best (worst?) efforts while being a complete newbie, sometimes I would go to the mailbox and see a check for a couple hundred or a couple thousand dollars come in. My old roommate & I went to Coachella & when the trip was over I returned to a bunch of mail to catch up on & realized I had made way more while not working than what I spent on that trip.

How The Internet Happened: From Netscape to the iPhone

Submitted by Anonymous (not verified) on Mon, 04/08/2019 - 03:13

Brian McCullough, who runs Internet History Podcast, also wrote a book named How The Internet Happened: From Netscape to the iPhone which did a fantastic job of capturing the ethos of the early web and telling the backstory of so many people & projects behind it's evolution.
I think the quote which best the magic of the early web is