Articles from RealWire marketing data

Google’s Key Travel Industry-Specific Search Ranking Factors Highlighted in New Searchmetrics Study

Submitted by Anonymous (not verified) on Wed, 07/12/2017 - 12:29

Travel brands rank higher by giving searchers a highly browsable experienceSAN MATEO, Calif. (July 12, 2017) ‒ New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their visibility in Google searches. A summary of the findings is: Travel brands rank higher by giving searchers a highly browsable experience, helping them easily gather and compare related...

Source: RealWire

Retailer Alert: the EU data privacy landscape has already changed!

Submitted by Anonymous (not verified) on Thu, 07/06/2017 - 15:16

Don’t put off learning about GDPR as you need time to act before enforcement commences- the changes are significant, as are the risks from inactionWith less than a year to go before organisations which process, use or exchange consumers’ personal data within the EU need to comply with the new General Data Protection Regulation (GDPR), eCommerce systems integrator Tryzens has highlighted how this new directive will impact retailers, and what key steps brands will need...

Source: RealWire

Qubit Joins Shopify Plus Technology Partner Program to Provide Ecommerce Businesses with Scalable Personalization Platform

Submitted by Anonymous (not verified) on Thu, 06/29/2017 - 13:03

Program aims to assist companies seeking enterprise-level ecommerce solutions that will help them grow, innovate, and succeed[London and New York] -- [29 JUNE 2017] - Qubit, the leader in marketing personalization technology, has joined the Shopify Plus Technology Partner Program to provide high-growth, high-volume companies with the opportunity to leverage the latest in personalization and ecommerce technology and build scalable online offerings. Qubit delivers highly persuasive personalization at scale, giving organizations a clear understanding of...

Source: RealWire

Over 90 per cent of IBM i shops recognize the need to introduce new customer engagement channels, suggests new survey by SoftLanding

Submitted by Anonymous (not verified) on Tue, 06/27/2017 - 13:05

… but costs, lack of IBM i skills and fears about disrupting existing systems are among their main concerns PETERBOROUGH, NH – June 27, 2017 – 91 per cent of IBM i users questioned in a new poll said offering a greater choice of ways in which customers could interact with their companies – such as web and mobile self-service – would help improve customer engagement, and over half (54 per cent) said they are...

Source: RealWire

IoT, 5G and Big Data on the agenda as Communic Indonesia returns for 2017

Submitted by Anonymous (not verified) on Thu, 06/22/2017 - 08:00

JAKARTA, Indonesia: The explosive growth of the Internet of Things (IoT), the role of satellite connectivity and the evolution of 4G, 5G and LTE technologies will be some of the key talking points discussed by leading industry names at this year’s Communic Indonesia.In 2016, the number of internet users in Indonesia hit 100 million, with 93% accessing the web via their mobile phones. As the Government aims to have broadband reach 71% of the total...

Source: RealWire

Celebrity Intelligence reveals Ones to Watch list for summer 2017

Submitted by Anonymous (not verified) on Wed, 06/21/2017 - 12:48

London, United Kingdom – Marketing intelligence tool, Celebrity Intelligence is pleased to reveal the latest instalment of its Ones to Watch list, an industry benchmark of the most promising up-and-coming talent.Actor Josh O’Connor, who appears in the upcoming God’s Own Country, musician Billie Eilish, who has been dubbed ‘the next Lorde’, and cricketer Haseeb Hameed are among the actors, models, musicians and sports stars selected to be on Celebrity Intelligence’s Summer Ones to Watch list.The...

Source: RealWire

LANSA Mitigates the Risks of Shadow IT with Free Consultancy Service

Submitted by Anonymous (not verified) on Wed, 06/21/2017 - 08:13

LANSA (www.LANSA.com), the low-code application development platform vendor, has launched a free consulting service for UK based organisations struggling to manage Shadow IT practices. Shadow IT is any unofficial application development project commissioned or executed outside of the IT department’s formal control or plan. LANSA’s free consulting offer comprises 3 free days of requirements analysis and prototyping to illustrate the speed at which solutions can be delivered through approved IT channels. The service will enable...

Source: RealWire

New E-commerce fulfilment survey finds evidence of retailer growing pains

Submitted by Anonymous (not verified) on Mon, 06/19/2017 - 09:00

Business is booming for online retailers but only half are happy with their fulfilment operationsLondon – 19 June 2017: Business is booming for e-commerce retailers according to a new global* market study announced today by Peoplevox, a leading expert e-commerce Warehouse Management System (WMS) provider.Peoplevox’s “The 2017 E-Commerce Fulfilment Report” found sales of 82% of the e-commerce and multichannel businesses taking part had increased in 2016, with only 6% reporting a decrease in orders. While...

Source: RealWire

The Enterprise B2B Artificial Intelligence Race Heats Up

Submitted by Anonymous (not verified) on Mon, 06/19/2017 - 07:00

Sales & Commercial Teams Next in Line to Benefit Following Artesian Solutions’ Latest Product ReleaseLondon 19th June 2017: The latest release from Artesian Solutions builds on its leading enterprise engagement platform to establish the foundations of an Artificial Intelligence future that promises a revolution in the effectiveness of sales and commercial teams. Launched today, the latest release includes an Artificially Intelligent ‘Insight Agent’ – the first step in a series of intelligent chat bots aimed...

Source: RealWire

Qubit and Looker Establish Partnership to Empower Data-driven Personalization

Submitted by Anonymous (not verified) on Thu, 06/15/2017 - 13:02

Partnership to enable ecommerce businesses to unlock the power of their data[NEW YORK] -- [15 JUNE 2017] - Qubit and Looker have established a partnership to bring data-driven decision making to personalization for ecommerce businesses. Qubit, the leader in delivering highly persuasive personalization at scale, provides the platform for marketers to create highly segmented personalized experiences for the highest performing customers. Looker, the modern data platform, allows businesses to consistently define metrics across the organization...

Source: RealWire

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