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Artesian Launches Marketing Chat Bot

Submitted by Anonymous (not verified) on Thu, 10/05/2017 - 08:00

5th October 2017: Artesian Solutions, the Artificial Intelligence powered customer engagement specialist, has taken an innovative approach to digital marketing with the launch of its interactive digital assistant ‘Arti’. The website, accessible at artesian.ai, forms as part of a wider campaign looking at the impact of A.I. on client facing teams. Launched today, Arti enables intuitive customer interaction in a relatively human-like way, answering questions about Artesian’s capabilities and providing expertise in real time. No...

Source: RealWire

Celebrus Points the Way to GDPR Compliance with New Product Release

Submitted by Anonymous (not verified) on Mon, 10/02/2017 - 08:00

Latest update delivers host of crucial GDPR compliance enablers:Management of consent across channelsDynamic, real-time adjustment to data capture based on changes in permissionsFacilitates rights of access, erasure, rectification and auditStreaming analytics capabilities enhanced with support for JMS and KafkaDatabase enrichments for almost limitless opportunities to augment multi-channel customer profiles“Device orientation” and pixel tracking latest additions to leading tagging-free data capture capabilitiesSunbury-on-Thames, 2nd October 2017: Celebrus has announced general availability

Searchmetrics Study: Did Google Shopping Really Gain an Unfair Advantage over its Competitors in the EU?

Submitted by Anonymous (not verified) on Thu, 09/28/2017 - 15:27

Analysis of search data shows Google Shopping gained 300% visibility in recent years even as competitor visibility declined. EU’s case may not be clear-cutLondon, U.K., September 28, 2017 - With Google now agreeing to concede to the EU’s antitrust action by creating a standalone unit for its shopping services and allowing rivals to bid for ads shown there, a new study examines whether Google Shopping did in fact gain an illegal advantage over other price...

Source: RealWire

Brands failing to deliver on chat customer experience

Submitted by Anonymous (not verified) on Wed, 09/27/2017 - 10:34

72% of consumers say chat use makes them more loyal, and nearly a third will use chatbots - but just 15% always happy with experience, Eptica study findsReading, UK, 27 September 2017 – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are...

Source: RealWire

Fast-Loading AMP Pages Dominate Google’s First Page Results for Media and News Searches

Submitted by Anonymous (not verified) on Tue, 09/26/2017 - 12:05

Seachmetrics releases Google Ranking Factors Study for the Online Media Sector highlighting the importance of a good user experienceSan Mateo, September 26, 2017 ‒ News and information publishers who enable fast-loading Accelerated Mobile Pages (AMP)[1] for Google searches now overwhelmingly top mobile search results, suggesting holdouts are increasingly likely to lose readership and advertising revenue, new Searchmetrics research finds.Some 78% of news-related results on the first page of mobile screens are AMP-enabled, according to Searchmetrics...

Source: RealWire

If A Job's Worth eSigning, It's Worth eSigning Well...

Submitted by Anonymous (not verified) on Wed, 09/20/2017 - 11:04

Zylpha’s Free eSignature Management Guide Advocates A Best-Practice Only Approach.A free eSignature Management Guide, from Zylpha (www.zylpha.com), is advocating that law firms pursue only Best Practice approaches when introducing the technology. The Guide highlights both the benefits of a full professional approach compared to the many pitfalls of attempting to cut corners.The Management Guide identifies the main reasons for using eSignatures and provides an overview of how to choose which system is ideal for a...

Source: RealWire

Qubit Announces Key Appointments to Support Ambitious Growth Plans

Submitted by Anonymous (not verified) on Wed, 09/20/2017 - 08:02

New Chief Revenue Officer and Chief Marketing Officer Join the Leadership Team[LONDON] - [September 20th 2017] - Qubit, the leader in marketing personalization technology, has announced the appointment of Joe Smith as Chief Revenue Officer (CRO) and Leah Anathan as Chief Marketing Officer (CMO). Formerly the General Manager for Qubit’s European operations, Joe Smith will be responsible for global revenue, global go-to-market strategy, and customer growth. Leah Anathan will lead Qubit’s global marketing program and...

Source: RealWire

Thunderhead Named A Leader In Customer Journey Analytics Market

Submitted by Anonymous (not verified) on Thu, 09/14/2017 - 15:07

Thunderhead’s ONE Engagement Hub platform scores among highest score for Strategy Category in Customer Journey Analytics evaluations14th September – London – Thunderhead, the pioneer in enterprise technology for customer engagement, have today been named as a Leader in The Forrester Wave™: Customer Journey Analytics Visioning Platforms, Q3 2017, and The Forrester Wave™: Customer Journey Analytics Orchestration Platforms, Q3 2017. The Wave™ research acknowledges the practice of journey analytics as an emerging market and reviews 10...

Source: RealWire

Searchmetrics Announces Microsoft Word Add-in

Submitted by Anonymous (not verified) on Thu, 09/14/2017 - 12:27

Marketers now can create and optimize online content in real time using the Searchmetrics Content Experience™ platform within Microsoft WordSAN MATEO (September 14, 2017) ‒ Searchmetrics today introduced a new Microsoft Word add-in that gives content creators instant access to key features and live data from the company’s Searchmetrics Content Experience™ platform. Within Word, users see real-time insights and recommendations, aiding in the creation of online content that engages target audiences and ranks high on...

Source: RealWire

50% of iPhone users and 14% of Samsung users want new iPhone X says new poll

Submitted by Anonymous (not verified) on Wed, 09/13/2017 - 14:38

Current iPhone users rate increased battery life (70%) and fast charging technology (47%) as top features 50 per cent of existing UK iPhone users say they want the new Apple iPhone X according to a consumer survey conducted immediately after news of the product was released last night (12.09.17). A further 39% want “to find out more first”. “This represents a resoundingly successful launch”, said Guy Potter, Head of Research at MaruUsurv. Amongst current Samsung...

Source: RealWire