1. RealWire advertising news
  2. View items

Articles from RealWire advertising news

Primary tabs

Ultima Displays Launches Its Exclusive Vision Banner Range

Submitted by Anonymous (not verified) on Mon, 04/16/2018 - 09:00

Unique to the portable display market, the full range of Vision Banners will be unveiled for the first time at Sign & Digital in Birmingham (24-26 April, 2018)Corby, UK, 16 April 2018 – Ultima Displays, Europe’s leading one-stop solutions and hardware providers, has launched its new ‘Vision’ Banner range, a modern, sleek and elegantly designed range of display solutions. Offering a solution for all needs and budgets, the Vision Banner range is designed to display...

Source: RealWire

ARI Joins ADLV As Fleet Procurement Prioritises Online Checking and GDPR Excellence

Submitted by Anonymous (not verified) on Mon, 04/09/2018 - 10:51

Fleet Management innovator ARI (www.arifleet.co.uk) is the latest organisation to join the Association For Driving Licence Verification (www.adlv.co.uk). The move reflects the Association’s growing popularity with Fleet Procurement Managers, who now see the benefits of regular online licence checking. There is also an appreciation, by the trade, that the ADLV supports Health and Road Safety legislation, meets ISO 27001 requirements & advises members on how to prepare for GDPR.

Fincons Group enables launch of Mediaset's Smart TV advertising platform

Submitted by Anonymous (not verified) on Wed, 04/04/2018 - 10:13

Fincons Group supports Mediaset’s Publitalia ’80 for launch of pioneering addressable advertising solution04 April 2018 – Fincons Group, a leading global IT business consulting firm, has been a key enabler behind the launch of Publitalia 80’s new advertising products ADD+Plus. Publitalia ’80 is now able to offer addressable advertising capabilities as well as a broad and engaging digital platform to advertisers by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio. Mediaset is...

Source: RealWire

Learn the latest Search and Content Marketing Secrets from Top Brands and Influencers at the Searchmetrics Summit 2018, London

Submitted by Anonymous (not verified) on Wed, 03/14/2018 - 14:07

Searchmetrics the search and content marketing leader is hosting a one day conference and networking event on May 9, 2018 at Tobacco Dock, LondonLondon – March 14, 2018 – Top digital marketing influencers, including speakers from Barclays, Trainline, TSB Bank and a number of leading agencies, will come together to share their successful search and content marketing strategies at the Searchmetrics Summit 2018, a one day conference and networking event hosted in London by Searchmetrics,...

Source: RealWire

Skout welcomes a university, a VR company and top 50 integrated marketing agency to its list of innovative clients

Submitted by Anonymous (not verified) on Tue, 03/06/2018 - 14:20

6th March 2018: Cheshire based B2B PR agency Skout has welcomed a trio of new clients, expanding the business’ regional, national and sector base, contributing to what’s set to be the agency’s highest earning year to date.Skout has been appointed by Birmingham City University (BCU) to deliver a number of B2B content marketing campaigns raising awareness and building authority of the university’s business services. Skout will start by creating a collection of content assets to...

Source: RealWire

Zylpha 2018 Survey: Client Care, Brand Reputation and New Technology Emerge As Top Legal Practice Priorities

Submitted by Anonymous (not verified) on Tue, 02/27/2018 - 13:02

Client care, brand reputation and new technology have emerged as the top priorities for Legal Practices, in the third annual survey carried out by UK legal technology innovator Zylpha (www.zylpha.com). In all, 92% of respondents feel that optimizing Client Care is now the main objective, albeit this contrasted with a figure of 78% when the survey was conducted last year. This year’s result is reinforced with the figure that 87% of respondents feel that practice...

Source: RealWire

Brand strategy and insight agency Flamingo identifies 10 key signals of cultural disruption in latest report

Submitted by Anonymous (not verified) on Mon, 02/26/2018 - 08:00

Leading brand strategy and insight agency Flamingo has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and disruption in the year to come. Themes highlighted were women’s bodies and power, ethnic inclusivity and diversity, the rise of “brandlessness”, the role of the media in breaking and reforming shared values; the rise of...

Source: RealWire

Phronesis Partners continues to simplify client growth by leveraging Confirmit Horizons

Submitted by Anonymous (not verified) on Thu, 02/15/2018 - 09:16

Global research and consulting company to manage sophisticated B2B surveys with Confirmit HorizonsLondon, UK, New York, NY and Oslo, Norway: 15 February, 2018: Phronesis Partners, one of the largest global research outsourcing and intelligence firms, has renewed its relationship with Confirmit to help support its end-to-end research and intelligence solutions. Phronesis Partners provide services in over 50 countries, delivering solutions and insight that drive client success. Confirmit Horizons plays a key role in enabling the...

Source: RealWire

Telco digital transformation wreaking havoc on vendor sales process

Submitted by Anonymous (not verified) on Tue, 02/13/2018 - 16:35

A cry for help: 78% of operators are demanding more of vendors to support digital transformation, 98% expect them to play a bigger role in driving innovation State of flux: 77% of telcos have restructured at least once, and almost half at least twice in the last three years. 52% have changed leadership; and 72% have introduced new Board or senior management roles in the last three yearsConsensus buying confusion: 74% of telcos now see...

Source: RealWire

Tech giant Unisys retains Octopus Group for European PR

Submitted by Anonymous (not verified) on Fri, 02/09/2018 - 12:25

London, 9th February 2018 - Octopus Group today announces that, following a competitive pitch process, it has been retained as Unisys’ agency of record for UK PR and European agency coordination.Unisys Corporation is one of the global pioneers of the information age, with a proud 145 year history of IT engineering excellence. Unisys specialises in providing industry-focused solutions integrated with leading-edge security to clients in the government, commercial and financial services markets. Its vision is...

Source: RealWire