1. RealWire advertising news
  2. View items

Articles from RealWire advertising news

Primary tabs

Ultima Displays Launches Mantis - World's First Multifunctional Roller Banner Of Its Kind

Submitted by Anonymous (not verified) on Thu, 07/05/2018 - 08:21

Cost-effective and flexible design gives customers a two-in-one solutionCorby, UK, 5 July 2018 - Mantis - a revolutionary multifunctional roller banner with a patent-pending top rail design which gives exhibitors a two-in-one solution - has been launched by Ultima Displays, Europe’s leading one-stop solutions and hardware provider. As the newest addition to Ultima Displays’ Economy range, which offers modern, versatile and elegantly designed products to accommodate all budgets, Mantis is the first roller banner of...

Source: RealWire

New CIM postgraduate qualification addresses skills gap in international marketing

Submitted by Anonymous (not verified) on Tue, 06/19/2018 - 07:00

New CIM qualification addresses knowledge gaps in digital, metrics and strategy for marketers based outside the UKResearch shows an increased demand for marketers with a ‘global mindset’CIM & PwC identify fastest growth occurring in markets outside of the EUThe Chartered Institute of Marketing (CIM) has launched a Postgraduate Diploma in Professional Marketing, a new qualification for marketers based outside the UK. The course equips marketing leaders overseas with the skills to open up and develop...

Source: RealWire

Tenth Employee for Newcastle Tech Firm

Submitted by Anonymous (not verified) on Thu, 06/14/2018 - 11:32

Further growth planned for 2018Newcastle, June 14th, 2018: Local technology business donr (www.donr.com) has now increased its workforce to ten employees and is planning to take on more people as it continues its growth in 2018.The tenth employee was Alexandra Fearon who has taken on the role as Marketing Manager, overseeing donr’s marketing strategy and assisting charities with the marketing of their donr crowdfunding campaigns.“It’s a great team to work with and we’re working on...

Source: RealWire

VIOOH, The New Global Platform Transforming The Out-Of-Home Advertising Sector By Enabling Industry-Wide Cooperation

Submitted by Anonymous (not verified) on Tue, 06/12/2018 - 16:06

London, 12th June 2018 – Today, VIOOH – pronounced ‘view’ – a global, open and independent platform, combining automation, programmatic and traditional buying models, is launching in the UK and the US. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers.Designed by Out of Home (OOH) experts for the OOH industry and backed by advertising powerhouse JCDecaux, VIOOH offers all media owners and buyers...

Source: RealWire

New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry

Submitted by Anonymous (not verified) on Tue, 06/12/2018 - 12:48

For every £1 spent on beauty influencers in 2017, brands secured an average ROI of £8.81Instagram overtakes YouTube as the number one channel for beauty brand promotionDigital beauty influencers have replaced celebrities as main choice for talent collaborations80% say influencers are pivotal in influencing the opinions and buying decisions of millennial customersLondon, United Kingdom: Consumers are no longer shopping for beauty the way they used to and the industry has moved at a transformative speed...

Source: RealWire

Calvin Klein, Cisco, Events DC, Sanofi Pasteur, Tata Consultancy Services and Caesars Entertainment among the winners of the 2018 North American Employee Engagement Awards

Submitted by Anonymous (not verified) on Fri, 06/08/2018 - 13:47

The 16 winners include: Cisco, Events DC, Sanofi Pasteur, Tata Consultancy Services, Caesars Entertainment, State of Michigan, Baylor Scott & White Health and Chili’s Grill & BarThe victorious were announced yesterday at the annual Employee Engagement Conference in Chicago Chicago – June 08, 2018 – The winners of the North American Employee Engagement Awards, in association with Maritz Motivation Solutions, are announced today. Presented at the ‘sold-out’ North American Employee Engagement Conference in Chicago yesterday,...

Source: RealWire

CleverTouch helps marketers ‘Level Up’ with Marketo and Pardot Certification Program

Submitted by Anonymous (not verified) on Wed, 05/23/2018 - 09:00

New comprehensive training initiative provides bespoke Marketing Automation training to guarantee platform certificationAlresford, May 23rd, 2018 – CleverTouch, Europe’s leading Marketing Automation consultancy and service provider, today announced its ‘Level Up’ Marketo and Pardot certification program. The program provides expert Marketo and Pardot training for marketers looking to become the internal experts and to further progress their careers.With the Level Up program, CleverTouch will provide expert training in digital assets and data in the client’s...

Source: RealWire

Rebranded data-driven dialogue agency Adeptiv UK announces new management team

Submitted by Anonymous (not verified) on Wed, 05/16/2018 - 09:59

London office of Netherlands agency group helps brands address challenges posed by tech and dataData-driven dialogue agency, Yourzine UK, has rebranded to become Adeptiv UK, with a new management team that includes ex-DigitasLBi Business Director, Jake Richards, as Managing Director. Alisa Fleischmann, previously of Wunderman and OgilvyOne, has been brought in as Client Services Director. The rebranded agency, whose key UK accounts include ODEON, operates as the London office of 250-strong Dutch agency group, Adeptiv,...

Source: RealWire

GDPR Compliance Rules Require Over 2 Million Fleet Drivers To Revalidate Driving Licence Data Consent

Submitted by Anonymous (not verified) on Tue, 04/24/2018 - 10:05

GDPR based changes announced by the DVLA, this month, mean that over 2 million drivers will be required to grant new driving licence data permission to their fleet operator. Only by complying with the new rules, which come into effect 25th August 2018, will fleet drivers be properly checked.The new GDPR regulation will apply to all private and public sector organisations processing Personal Data and receiving driver information from the DVLA. Employers and fleet managers,...

Source: RealWire

174 Law Chooses Zylpha's Electronic Document Bundling For Family Team

Submitted by Anonymous (not verified) on Tue, 04/17/2018 - 09:28

Progressive Merseyside based Law firm, 174 Law, has chosen digital document bundling from Zylpha (www.zylpha.com) for its family team. The move is a recognition that digital bundling is fast becoming a best-practice innovation. It also reflects recent moves by Liverpool’s Family Court to accept digital files.By adding Zylpha’s digital document bundling, 174 Law can produce bundles for the family court at a fraction of the cost, time and effort associated with manual processes. Typically, users...

Source: RealWire