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New Searchmetrics Lighthouse Ranking Factors Reports Deliver Custom Insights for Search Success

Submitted by Anonymous (not verified) on Wed, 03/20/2019 - 13:05

Combined insights from Google Lighthouse and SearchmetricsUsing each customer’s keywords to compare search performance in individual market against thousands of direct competitors San Mateo, March 20, 2019 ‒ Searchmetrics is combining insights from Google Lighthouse with its own extensive search data to give SEO professionals a fully-customized, comprehensive report highlighting the Google ranking factors that matter most to their specific market. Each Lighthouse Ranking Factors report comes complete with concrete recommendations for improving search performance...

Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify

Submitted by Anonymous (not verified) on Wed, 03/13/2019 - 11:43

Frankfurt, 13 March 2019: The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, today announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization.

creditshelf has been honoured twice at AltFi Awards

Submitted by Anonymous (not verified) on Wed, 03/06/2019 - 08:54

Frankfurt am Main, 06 March 2019 – creditshelf, pioneer in the field of digital SME financing in Germany, wins the Runner-Up at the AltFi Awards in the category "Alternative Financial Platform of the Year". The award is presented annually to crowdfunding, peer-to-peer lending and invoice finance platforms that have driven innovation, expanded access to financial services, committed to transparency, delivered excellent all-round customer experience and have grown significantly over the past twelve months."We are very...

Source: RealWire

Ecommerce and digital marketing companies battle for the digital consumer in 'an Amazon world'

Submitted by Anonymous (not verified) on Thu, 02/28/2019 - 10:38

E-commerce M&A value up by $20 billion 2018 vs. 2017Digital marketing M&A total value achieved $11 billion in 2H2018, more than double first half valueLondon, UK – 28 February 2019. The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of...

Source: RealWire

A first: Leadmark AI Platform provides precise response forecast for ad campaigns

Submitted by Anonymous (not verified) on Thu, 02/21/2019 - 15:59

Machine learning technology predicts results for brands in real time A new artificial intelligence platform offers a solution to the perennial problem of flawed calculation of campaign effectiveness, effectively eliminating the chronic conundrum of budget wastage. Leadmark, an AI marketing platform, provides internationally an effective solution that steers ad spend to the optimum promotion channels, while simultaneously measuring ROI to be attributed to sales or other response KPIs. The results provided have an accuracy rate...

Source: RealWire

CleverTouch Marketing Listed in the Sunday Times Top 100 Best Companies to Work For 2019

Submitted by Anonymous (not verified) on Thu, 02/21/2019 - 12:37

Hampshire-based Marketing Technology consultancy recognised as an employer with an ‘outstanding’ commitment to workplace engagementAlresford, UK, February 21st, 2019 – CleverTouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, has been featured in the Sunday Times Best Companies to Work For 2019, scoring 733.5 on the Best Companies Index, it was announced today. CleverTouch Marketing launched its campaign to become a Sunday Times 100 Best Company back in June, with aspirations of making...

Source: RealWire

Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany

Submitted by Anonymous (not verified) on Fri, 02/08/2019 - 13:46

Berlin, 8.2.2019: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald's, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal of the companies is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer...

Source: RealWire

South Korea’s Homeplus joins EMD

Submitted by Anonymous (not verified) on Fri, 01/25/2019 - 12:47

Cooperation will start in the private label businessGlobal supply chains offer increased opportunities for growth to the distributors and industrial partners involved – retail customers benefit from a larger assortment variety Pfäffikon, Switzerland: The European Marketing Distribution AG (EMD) welcomes a new partner: Homeplus Co. Ltd, Korea’s second largest retailer, is from now on closely cooperating in the sourcing of private label products with the leading European associated group. The agreement signed on Wednesday 23...

Source: RealWire

Augmented Reality in PR and Marketing

Submitted by Anonymous (not verified) on Thu, 01/24/2019 - 09:52

Augmented Reality (AR) is one of the trends of the year. With the right app, companies can introduce their target groups to their content in a playful manner. news aktuell spoke with Cathy Hackl about potential areas of use in PR and Marketing. The expert of new realities explains what AR has to do with Storyliving and Storydoing and why the usage of AR doesn't have to constrain the marketing budget. news aktuell: What concrete...

Source: RealWire

Technology is key to the future of the high street

Submitted by Anonymous (not verified) on Mon, 01/14/2019 - 16:39

Marketing technology will be a driving factor in the survival of high street retailers, says retail guru Mary Portas.On 17 January Mary Portas will address over 700 senior UK marketers at industry forum ITG Live in Birmingham. At the event, Portas will discuss the future of retail and the important role technology will play in influencing the ways consumers purchase.“Many people think there’s a divide between online customer interaction and the brick-and-mortar experience,” says ITG...

Source: RealWire