RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...
Source: RealWire
RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...
Source: RealWire
RADs bring total of industry awards for AIA's work with engineering and technology company Thales to sixLONDON January 31, 2014 - AIA Worldwide, the global, technology-enabled recruitment advertising agency, announced today that it has been recognised with two RAD awards at a prestigious ceremony held at the Grosvenor House Hotel on 30 January. The awards highlight the creative, innovative, and effective recruitment advertising and software solutions that AIA continues to deliver across its diverse client...
Source: RealWire
Debbie Reichig, formerly of NBCUniversal, ClearChannel and CourtTV, as well as recent stints consulting for The Weather Channel and AMC Networks, has landed a new gig at John Mandel's analytics firm PrecisionDemand. The company, run by former Neilsenite Mandel, handles clients looking for more accurate targeting than traditional demo buys using client data and purchasing information.
Helen Goodman MP, The shadow minister for culture, yesterday told the advertising industry that a Labour government "would not be afraid to legislate" against all sorts of excessive marketing practices.
Only days ago, skeptics might have thought Oreo's famous Super Bowl tweet last year was a fluke, due to so many real-time marketing misses following the cookie brand's big moment.
It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad for AT&T Digital Life and now, a new ad for ADT from Arnold. But where the BBDO ad, "Cabin," illustrates convenience, the Arnold spot, "Mind's Eye: Burglary," depicts relief.
It's probably inevitable that ads about home security systems these days show how technology (read: your cell phone) connects you to your home. That's an element in a BBDO ad for AT&T Digital Life and now, a new ad for ADT from Arnold. But where the BBDO ad, "Cabin," illustrates convenience, the Arnold spot, "Mind's Eye: Burglary," depicts relief.
Tim Lefroy, chief executive of the Advertising Association, says the government could do more to simplify schemes available to small businesses to boost their growth through advertising.