It's been an incredible week for new creative, with dozens of Super Bowl teasers and full ads released and other commercials elbowing their way for attention. Budweiser, Newcastle and Guinness all rolled out spots that went viral, while JCPenney got a head start on the Olympics and Cheerios unveiled a sequel to a notorious ad from last year. Watch our picks for the week's five best spots below, and vote for your favorite. If your favorite isn't shown here, tell us in the comments.
It's been an incredible week for new creative, with dozens of Super Bowl teasers and full ads released and other commercials elbowing their way for attention. Budweiser, Newcastle and Guinness all rolled out spots that went viral, while JCPenney got a head start on the Olympics and Cheerios unveiled a sequel to a notorious ad from last year. Watch our picks for the week's five best spots below, and vote for your favorite. If your favorite isn't shown here, tell us in the comments. UPDATE: A late surge wins it for JCPenney.
When we heard GoPro was going to be a Super Bowl advertiser again this year, we were prepared for something epic. And while the event the camera brand chose to feature is definitely a monumental moment, it's also ... kinda old. GoPro today unveiled its 30-second Super Bowl spot, which shows the first moments of skydiver Felix Baumgartner's 24-mile plunge to the earth way back in October 2012.
Anheuser Busch-InBev has released two more of its five Super Bowl commercials, a Budweiser ad called "Hero's Welcome" and a Bud Light spot called "Epic Night."The 60-second "Hero's Welcome" was shot earlier this month at the real-life homecoming of an Army helicopter pilot after a deployment to Afghanistan, according to the brewer.
Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses frozen moments in time through the years and a little heartstring tugging to great effect. In short, it makes mundane acts like insuring a car or booking a trip feel naturally part of a family's story. In a series of flashbacks, the ad, "Emma," depicts moments in the life of a father's daughter—from her wedding day back to her birth.
Who knew an ad about an automobile club could be graceful and stylish? The Richards Group's latest commercial for The Auto Club Group (the second-largest AAA club in North America) uses frozen moments in time through the years and a little heartstring tugging to great effect. In short, it makes mundane acts like insuring a car or booking a trip feel naturally part of a family's story. In a series of flashbacks, the ad, "Emma," depicts moments in the life of a father's daughter—from her wedding day back to her birth.
Peyton Manning is one of the top 10 commercials endorsers of all time in the sports world. But what about the other quarterback starting on Sunday? Seattle Seahawks QB Russell Wilson has only a few contracts, but one advertiser who had faith in him early on—American Family Insurance—is celebrating his trip to the Super Bowl with a grand new commercial from Ogilvy & Mather in Chicago that will during the game in 66 markets on Sunday. Set in an empty stadium on Super Bowl morning, the spot was filmed months ago, just in case the Seahawks all the way. Well, here we are.