For those who haven't had the opportunity to try Google Glass, the wearable device can safely be described as a work-in-progress when it comes to utilities. But boy, does Glass shoot some pretty video.
When was the last time you saw a group of NFL fans huddled around a smartphone watching a game? Probably never, and that's not only because it’s impractical. Take this Sunday’s showdown between the Denver Broncos and Seattle Seahawks.
What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO that the brand will air Sunday night during the Super Bowl. In the behind-the-scenes style video, a random dude named Ian gets transported to the craziest night of his life after he's accosted by an attractive woman in a bar.
What were Don Cheadle and Arnold Schwarzenegger doing in those goofy Bud Light Super Bowl teasers? All is revealed this morning in this extended version of the content from BBDO that the brand will air Sunday night during the Super Bowl. In the behind-the-scenes style video, a random dude named Ian gets transported to the craziest night of his life after he's accosted by an attractive woman in a bar.
With a cute canine-powered commercial from Budweiser chewing up its competition ahead of the big game, I decided to ask dog expert Brian Hare why a pooch is so often an adman's best friend. "We share a lot of history with dogs that we do not share with any other animal," says Hare. "We've been evolving together for tens of thousands of years. This creates a special connection that is unique to our two species." Judging from his pedigree, Hare should know.
UPDATE: Anheuser-Busch released the 60-second spot on Friday morning, along with a longer five-minute documentary. See both videos below. Anheuser-Busch InBev is certainly personalizing its Super Bowl commercials this year. While its Bud Light work will depict an elaborate prank on a single unsuspecting person, the brewer revealed Tuesday that one of its two Budweiser spots will feature a single U.S. serviceman, Lt. Chuck Nadd, receiving a surprise hero's welcome home—from Bud and his entire town of Winter Park, Fla.