Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social video site. To put this blanket approach into perspective, there were 62 paid Super Bowl spots last year. So while the tax preparer doesn't have a big-game commercial, it will be all over YouTube on Sunday in an effort that runs through Feb. 9.
Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for Sunday's Super Bowl where we will be giving each spot a letter grade (from A+ to F) shortly after it airs. And we'll be asking you to do the same. You'll be able to see all the commercials in one place, too. The submissions will be averaged to give an overall reader grade, which will sit right next to Adweek's official grade—so you'll be able to see how much you as a group enjoyed each ad, versus how much we did.
Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game for free, there's no playbook to plan what happens next. Game maker GoldieBlox recently won Intuit's "Small Business Big Game" promotion, which promised a 30-second ad valued at $4 million in this Sunday's Super Bowl.
Along with its adorable Terry Crews and Muppets spot airing during the Super Bowl, Toyota is delivering more cuddly giggles on social media to promote the Highlander -- as well as the Henson creatures' upcoming new movie "Muppets Most Wanted."The automaker, along with 360i, is inviting fans to follow and interact with the M
Pepsi famously dialed back its volume of TV ads for this year's Super Bowl to focus on its sponsorship of the halftime show. Here's the ad from Mekanism that will run right before the halftime show begins. It shows New York City springing to life with music, with its landmarks serving as instruments. NYC is such a rich, inspiring place for this kind of approach. Nothing revolutionary, but a nice little opening number for Bruno Mars.
The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the maker of Budweiser and Bud Light is the biggest backer of the NFL championship tilt isn’t at all surprising; on average, the brewer scoops up four-and-a-half minutes of airtime, mixing it up with 30- and 60-second executions.
The King of Beers also rules the Super Bowl. According to Nielsen, Anheuser-Busch was the top spender in the last five Super Bowls, ponying up $149 million between 2009-2013. That the maker of Budweiser and Bud Light is the biggest backer of the NFL championship tilt isn’t at all surprising; on average, the brewer scoops up four-and-a-half minutes of airtime, mixing it up with 30- and 60-second executions.