An SUV that was carrying six women crashed into a pickup truck early Friday, near Grand Rapids, Michigan. Four of the women in the SUV were killed , the other two were injured, as were the three men in the truck. The driver of the SUV lost control of the vehicle and spun into the path of the truck.
Audi's Super Bowl plans are extensive, including a 60-second spot and a social media war room on both coasts.
Veteran sales executive Keith Lorizio is out at Microsoft. The company has not provided a reason for his ouster. But according to sources, Lorizio's departure was not voluntary, and was immediate. Lorizio has been with Microsoft since 2006. Microsoft issued the following statement: "We can confirm that Keith Lorizio, vp of U.S. sales for Microsoft Advertising, is no longer with the company. Barry Dougan, gm of global specialist sales, will assume interim leadership of the U.S. ad sales organization while we conduct a rigorous and thoughtful search for a permanent replacement.
Veteran sales executive Keith Lorizio is out at Microsoft. The company has not provided a reason for his ouster. But according to sources, Lorizio's departure was not voluntary, and was immediate. Lorizio has been with Microsoft since 2006. Microsoft issued the following statement: "We can confirm that Keith Lorizio, vp of U.S. sales for Microsoft Advertising, is no longer with the company. Barry Dougan, gm of global specialist sales, will assume interim leadership of the U.S. ad sales organization while we conduct a rigorous and thoughtful search for a permanent replacement.
Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for Sunday's Super Bowl where we will be giving each spot a letter grade (from A+ to F) shortly after it airs. And we'll be asking you to do the same. You'll be able to see all the commercials in one place, too. The submissions will be averaged to give an overall reader grade, which will sit right next to Adweek's official grade—so you'll be able to see how much you as a group enjoyed each ad, versus how much we did.
Even though it's Super Bowl weekend, it's still tax season. Thus, H&R Block has purchased YouTube preroll ads that will run against every big-game spot that's repurposed on the social video site. To put this blanket approach into perspective, there were 62 paid Super Bowl spots last year. So while the tax preparer doesn't have a big-game commercial, it will be all over YouTube on Sunday in an effort that runs through Feb. 9.
Everyone has an opinion on the Super Bowl commercials. Now, you have a place where can grade every one of them—with a single click. Adweek is launching a special site for Sunday's Super Bowl where we will be giving each spot a letter grade (from A+ to F) shortly after it airs. And we'll be asking you to do the same. You'll be able to see all the commercials in one place, too. The submissions will be averaged to give an overall reader grade, which will sit right next to Adweek's official grade—so you'll be able to see how much you as a group enjoyed each ad, versus how much we did.
Most businesses can only dream of growing big enough one day to advertise in the Super Bowl. So when an 18-month-old startup finds itself running an ad in the game for free, there's no playbook to plan what happens next. Game maker GoldieBlox recently won Intuit's "Small Business Big Game" promotion, which promised a 30-second ad valued at $4 million in this Sunday's Super Bowl.