Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the brand’s withdrawal from Europe—this, even before Man U footballers have the chance to wear their Chevy logo-emblazoned jerseys. Photos: Ewanick: Courtesy of General Motors; Soccer: John Powell/Liverpool FC Via Getty I
Chevrolet’s desire to become a global brand via sponsorships with the English soccer clubs Manchester United and Liverpool has taken a turn now that General Motors has unexpectedly announced the brand’s withdrawal from Europe—this, even before Man U footballers have the chance to wear their Chevy logo-emblazoned jerseys. Photos: Ewanick: Courtesy of General Motors; Soccer: John Powell/Liverpool FC Via Getty I
Specs Who Sarah Barnett Age 48 New gig President and general manager, SundanceTV, just green-lit The Red Road Old gig President and gm, Sundance Channel The Sundance Channel was recently rebranded as just SundanceTV. What’s changing? It partly is just changing the logo. Because you have to live on so many screens these days—some of them super small—the fewer letters they have in their names, the better.
Relive the highs and lows of advertising's biggest game of the year. We've gathered all the spots in one convenient place so you can watch them -- and judge them -- over and over again.Note: Ad Age defines Super Bowl ads as national ads that ran between kick-off and the final whistle.Follow Ad Age on Twitter.
Dear Ad Review reader,I get it. You're angry. I did not like your favorite ad. Or I liked an ad that was totally stupid. Or, worse, I trashed an ad that you personally worked on. On top of that, I totally missed that ad. And that other ad. And two other ones. And what about Ford?Here's the deal. Ad reviewing, like any other reviewing, is subjective.
Richard Sherman’s rant after beating the San Francisco 49ers to win the NFC championship has received both positive and negative comments, but the lady who interviewed him, Erin Andrews, didn’t seem to have a problem with his outburst.
America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super Bowl spot, which featured a multiethnic cast of characters singing America the Beautiful in English and lots of other languages, didn't go over well with some viewers.
America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super Bowl spot, which featured a multiethnic cast of characters singing America the Beautiful in English and lots of other languages, didn't go over well with some viewers.
The Super Bowl is known for it’s entertaining commercials. While this specific ad isn’t for the latest stye of beer bottle or headphones, this ad does offer something many of the other commercials don’t.
The commercial starts with a close-up shot of U2′s Bono singing for a packed crowd. Turns out, the commercial isn’t only a preview of an awesome performance but an ad for their latest song, “Invisible.”
Nicely played, JC Penney. In the last hour, the retailer's Twitter account has tweeted messages that appeared to be typed by an intoxicated individual. But it was all just a Super Bowl stunt, apparently, to promote the fact that it sells mittens. What's more, Doritos and Kia's social media teams were goaded into taking jabs at JC Penney. Check out how the situation developed in the tweets below.