Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527 mentions across Twitter, Facebook, etc., while JCP drew 120,334 mentions.

Article imported: Mon February 3, 2014, 8:34 pm

For those who love Fran Drescher for her wacky sense of humor and distinctive voice and laugh, they’ll be happy to hear that she’s making her Broadway debut, with pop singer Carly Rae Jepsen, of “Call Me Maybe” fame.
The two of them will star in “Rodgers & Hammerstein’s Cinderella,” where Drescher will be playing Jepson’s wicked stepmother.

Article imported: Mon February 3, 2014, 8:34 pm

Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa.

Article imported: Mon February 3, 2014, 8:34 pm

Today, we look at the top 10 ads from Super Bowl XLVIII, why SundanceTV cast Elisabeth Moss, and Jason Momoa.

Article imported: Mon February 3, 2014, 8:34 pm

For some people, seeing others cry is a direct trigger to the waterworks. It’s like seeing someone throw up and then feeling your gorge rise. Only much sweeter.

Article imported: Mon February 3, 2014, 8:34 pm

Netflix appears to have gained exclusive streaming rights for documentary The Fabulous Ice Age, at least for four months. The title is currently available for streaming.
Netflix just uploaded the trailer on YouTube:

Article imported: Mon February 3, 2014, 8:34 pm

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter piggybacking on its #goodtobebad hashtag. When you’re cultivating a bad boy image with villainous Brits in your commercials, you don’t abide rivals squatting on your hashtag.

Article imported: Mon February 3, 2014, 8:34 pm

Early in the Super Bowl’s first quarter, Jaguar found itself playing defense. Lexus—not even a big game advertiser—was buying space on Twitter, piggybacking on its #goodtobebad hashtag. When you’re cultivating a bad boy image with villainous Brits in your commercials, you don’t abide rivals squatting on your hashtag.

Article imported: Mon February 3, 2014, 8:34 pm

Was this what Lee Clow was talking about? Last month the ad vet effortlessly whipped adland into a frenzy by tweeting about the Super Bowl and Mac's 30th birthday, leading to rumors that the brand would be making an appearance on advertising's biggest night.

Article imported: Mon February 3, 2014, 8:34 pm

There was lots of speculation in recent weeks that Apple might be running a Super Bowl commercial this year to mark the 30th birthday of Macintosh—and of the Super Bowl spot that so famously launched it. That didn't happen. But this morning, Apple did release just such an ad online.

Article imported: Mon February 3, 2014, 8:34 pm