On Monday, the judge who found Amanda Knox and her former boyfriend Raffaele Sollecito guilty of murder is facing legal problems of his own. Judge Alessandro Nencini is being investigated for improper comments he allegedly made to the Italian media regarding the defense’s strategy during the trial.
Another year, another conversation dominated by the biggest spenders. Or was it really? While official advertisers monopolized the stage during Sunday night's big game, even those shops that didn’t plop down millions of dollars managed to ride the social buzz through cleverness and quick thumbs. First let's look at the main players for context. Official advertisers during the game enjoyed an overall boost in social mentions 6.2 times above an average day, according to data from Adobe Digital Index (ADI).
How much of a boost did brands that advertised during the Super Bowl get in social media mentions the day of the big game? A fairly significant one, according to Adobe Digital Index research. Super Bowl advertisers had 6.2 times as many social mentions on Feb. 3 as they did for their 30-day average.
Who knew that Kia was in the luxury car business? Last night’s Super Bowl may have been a complete blowout as the Seattle Seahawks absolutely crushed the Denver Broncos 43-8, but as usual many Super Bowl ads created the buzz that marketing execs were hoping for. And at a whopping $4 million for a 30-second spot, companies needed their commercials to pay off big time.
Creative agencies go through many rounds of brainstorming and revision as they try to perfect their Super Bowl ads, but not everything works come game day.The punchline in GoDaddy's "Bodybuilder" ad on Sunday fell flat in the end, according to Spot Trender, a research company used by brands and agencies for pre-testing advertising.
An official EU report published Monday says corruption affects all member countries of the European Union and costs the bloc at least 120 billion euros ($162 billion) annually. She said the amount lost annually would be enough to fund the Union’s yearly operating budget.
This past Sunday’s Super Bowl (XLVIII) was one to remember with various highlights and lows that happened throughout the whole duration. With many so concentrated on the different teams’ performances, along with the commercials, the music of the Super Bowl helps create the explosive atmosphere of this once-a-year event. The American National Anthem is also one of the pieces performed during the Super Bowl that helps set the tone for the whole event, and this year, it was performed by well-known opera singer Renée Fleming.
Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment, as well.
Tumblr announced that users can now enable SSL security. This comes after Yahoo announced late last year that it would encrypt all info that moves between its data centers by the end of the first quarter.
Enabling the option isn’t exactly encrypting all data, but at least it’s a start for the massively popular blogging service. The Tumblr staff blog says:
Neil Gaiman has been responsible for–or had a part of–so many incredible things that it’s nearly impossible not to admire him. From writing comics to penning children’s books and wondrous novels (“Coraline”, “American Gods”, The Sandman, and “The Ocean At The End Of The Lane”, to name a few), he’s proven over the years that he’s as cool as they come. Just ask his wife, Amanda Palmer.