In what promises to be an active four hours of social-media branding, Tide is going to really get its Vine on during the Super Bowl tonight, Adweek has learned. Working with marketing companies DeVries, Saatchi New York and Digitas, the detergent plans to push out 10 to 20 Vine videos, according to a representative for the brand, while supporting the social spots with Promoted Tweets on Twitter and Facebook ads.
Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super Bowl. The company says that cost $1.5 million less than running an in-game execution—and it's using the ad to announce a Twitter sweepstakes in which it will give that money away to a lucky viewer who tweets the hashtag #EsuranceSave30.
Yo! Aaron Paul of Breaking Bad doesn't need the media. He interviews himself.When Advertising Age asked Mr. Paul for an interview Saturday night during the NFL Honors Award Show at Radio City Music Hall, he turned our iPhone on himself.The rising Hollywood star said he'll appear in a Super Bowl commercial tonight from DreamWorks for his upcoming racing flick "Need for Speed."
The Wall Street Journal is reporting that actor Philip Seymour Hoffman was found dead in his Manhattan apartment.
Philip Seymour Hoffman was born in the Rochester, New York in July 23, 1967. He attended New York University’s Tisch School of the Arts. In 1989, he graduated with a B.F.A. degree in Drama.
Controversial radio show host and America’s Got Talent judge, Howard Stern, may have just celebrated a major birthday milestone but all eyes seem to be on the antics and reveals from his guests. One of these party attenders was a beloved talk show host, who gave Stern an exclusive about her impending nuptial.
Subway has made a last-minute play and is running a 30-second spot in the Super Bowl.As late as Friday the chain said it wasn't buying an ad during the game, but it has changed its mind at the 11th hour with a buy for a spot, aptly dubbed "Crunch Time," promoting its newest product, the Fritos Chicken Enchilada.The move isn't actually that much of a