There’s an argument that the escalated prices of spots in last week's Super Bowl is nothing more than proof of its ever-declining value—the last gasp of traditional advertising. Year in and out, the big networks continue to lose viewers to other platforms and channels. As the tide of audience rolls out into the digital ocean, the Super Bowl stands out by contrast: a lonely tower of viewers, wobbling in the breeze.
Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...
Source: RealWire
Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...
Source: RealWire
Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...
Source: RealWire
Study reveals minute-by-minute tweet trends on Super Bowl nightNew York - February 06, 2014 - Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity. Former Soccer star David Beckham and Terry Crews, the former NFL...
Source: RealWire
AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the brand back on par with the robust growth being enjoyed by the online ad business as a whole. AOL CEO Tim Armstrong likes to tout the company's "barbell strategy"—the idea that AOL is investing heavily on two ends of the online ad spectrum: big brand advertising and programmatic. Both are shining right now for the company.
AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the brand back on par with the robust growth being enjoyed by the online ad business as a whole. AOL CEO Tim Armstrong likes to tout the company's "barbell strategy"—the idea that AOL is investing heavily on two ends of the online ad spectrum: big brand advertising and programmatic. Both are shining right now for the company.
Since everyone I know is getting married and having children (and making sure Facebook stays informed about every step of those processes), this ad for a fake drug called Not Having Kids is rather timely. Put together by Internet funny guy Jason A. Messina, the ad riffs on medication advertising's tone and imagery (lots of hikers in those ads) alongside the pervasive social pressure to settle down and procreate by the time one hits 30. The temptation to be a smug, overbearing asshole about major life decisions cuts both ways, though, which Messina doesn't ignore.
Today, the Alliance for Audited Media released its consumer magazine circulation data for the second half of 2013, and once again, the narrative remains the same. Overall circulation remained relatively flat versus the year-ago period (declining of about 1.7 percent), with newsstand sales continuing their steep decline (dropping 11 percent) and digital editions up sharply (36.7 percent) but making up just 3.5 percent of total circulation. All numbers are preliminary and subject to audit.