It was a game that smashed multiple records. This year’s showdown between the Seattle Seahawks and the Denver Broncos topped charts on several fronts, from the quickest score from the beginning of the game (12 seconds) to the most money bet by fans ($119 million) and the most viewers overall (111.5 million). It was a record for advertisers, too, as new data continues to show. In between the turnovers and touchdowns, the 72 brands that trotted out 112 commercials witnessed a huge boost in traffic to their websites.
Mobile advertising is booming, with a $5 billion dollar increase in spend expected this year, after a similar jump last.And as the spending increases, the mobile ad-tech ecosystem is growing along with it, flush with entrepreneurs trying to turn a profit while helping the growing market reach its potential.Seeing that opportunity, Google, AOL ventures, and others are investing $17 million dollar
Mobile advertising is booming, with a $5 billion dollar increase in spend expected this year, after a similar jump last.And as the spending increases, the mobile ad-tech ecosystem is growing along with it, flush with entrepreneurs trying to turn a profit while helping the growing market reach its potential.Seeing that opportunity, Google, AOL Ventures, and others are investing $17 milli
Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad slot after the game, and vowed to give away the difference in price—it went for $1.5 million less than an in-game slot—to one lucky viewer who tweeted the hashtag #EsuranceSave30 within 36 hours after the ad aired. John Krasinski, the brand's spokesman, helped to announce the winner Wednesday night on Jimmy Kimmel Live. You can see that video below.
This year's Super Bowl advertisers saw more web traffic to their sites than ever before. Although Super Bowl advertising is largely brand-oriented, Adobe Digital Index has previously found that website traffic always rises the day of the game. This year the increase in web traffic was more dramatic than ever before.
All this talk about the TV commercials on the Super Bowl, but who could forget about the radio commercials? Well, almost everyone. But not WestWoodOne, which aired the game on Sunday and just released a list of the five best radio ads of the night. The big winner was Motel 6, which placed the top spot—an amusing ad from The Richards Group called "Autocorrect," narrated by Tom Bodett, the chain's spokesman for going on 30 years.
Time Inc. CEO Joe Ripp today is leaving the 34th floor of the Time and Life building, the cavernous executive offices that have long been home to the company’s top echelons of leadership—but have also become synonymous with remote management and plodding decision-making.
Just about everyone knows that actor Tom Sizemore has a long history of drug problems. And now we also know for sure that Sizemore is quite a storyteller. Somehow RadarOnline reportedly got their hands on a 1998 recording which has the Heat actor claiming to have set up his ex-girlfriend, model and actress Elizabeth Hurley, with former President Bill Clinton.
Back in September Ubisoft announced Child of Light, an upcoming side-scrolling JRPG from the developers of Far Cry 3. The game’s whimsical tone and ambitious art style surprised many who may have expected Ubisoft to grind away at yet another Far Cry sequel game after the success of Far Cry 3.