The Most Interesting Man in the World is going to the Olympics. Well, sort of.Dos Equis is launching a new ad during tonight's opening ceremonies called "Bobsled" that was specifically created to run during the games. But while the ad includes scenes of Olympic sports like hockey and skiing, the word "Olympics" is not used, and the athletes are actors.

RAM did it with Paul Harvey. Apple did it with Walt Whitman (by way of Robin Williams). Visa did it with Amelia Earhart. Now, it's BMW's turn to use the poetic words of a long-ago visionary to sell a modern product. The automaker is using a recording of Arthur C. Clarke to celebrate the promise of the future, as realized today by the new BMW i series of electric cars.

NBC on Thursday iced the competition with its first night of Winter Olympics coverage from Sochi, averaging 19.6 million viewers and a preliminary 5.8 rating among adults 18-49. Because the first night of competition was uncharacteristically scheduled before the Opening Ceremonies, event-to-event comparisons may be a bit misleading. That said, on Saturday, Feb.

TripAdvisor is looking for another creative agency less than a year after it said it hired The Fantastical, a start-up agency founded by former Mullen group creative directors Michael Ancevic and Steve Mietelski, which was retained by the travel site in May after a review. The Fantastical's CCO Ancevic said the agency was never appointed as creative lead, and was given only a project.