The 2026 Creative 100: Agency Leaders Reclaiming the Narrative
Submitted by Anonymous (not verified) on Tue, 05/05/2026 - 06:00These creatives got brands back on track and stirred up online buzz with outsider ideas that won hearts and minds.
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Ulta Beauty Says AI Is Supercharging Its Rewards Program, Driving 95% of Sales
Submitted by Anonymous (not verified) on Tue, 05/05/2026 - 06:00CMO Kelly Mahoney is unlocking personalization at scale for 46.7 million Ulta Rewards members.
The 2026 Creative 100: Directors Taking Genre Films to the Mainstream
Submitted by Anonymous (not verified) on Tue, 05/05/2026 - 06:00No topic was too niche or intimate for these avant garde filmmakers.
Koddi and Comcast’s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data
Submitted by Anonymous (not verified) on Tue, 05/05/2026 - 06:00The tie-up aims to simplify TV buying with first-party audiences.
The Creative 100 Hall of Fame: The Advertising Leaders We Admire (and Envy)
Submitted by Anonymous (not verified) on Tue, 05/05/2026 - 06:00These trendsetters and changemakers are the gold standard.
The 2026 Creative 100: Media, TV & Streaming Innovators Know How to Win
Submitted by Anonymous (not verified) on Tue, 05/05/2026 - 06:00Steeped in culture with the bottom line always in sight.
How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 16:35The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds
Duncan Painter Leaves Omnicom
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 15:21Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO.
Could a Unified, Independent Measurement System for CTV Be Close?
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 11:36This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While […]
How Marketers Can Get Clean Incrementality Measurements in a Messy World
Submitted by Anonymous (not verified) on Mon, 05/04/2026 - 11:35This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior […]