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Bott opts for Zylpha's top flight Bundling

Submitted by Anonymous (not verified) on Thu, 07/12/2018 - 10:22

Bott and Co has chosen Zylpha’s document bundling software following a successful pilot scheme. The software, which will be deployed in conjunction with LexisNexis’ Visualfiles case management system, is to be used by Bott’s highly respected flight claims department. By using Zylpha, Bott will be able to streamline document management processes and therein significantly reduce the costs of preparing legal document bundles.Bott and Co is a multiple award-winning ‘No Win, No Fee’ practice based in...

Source: RealWire

Watch the World Cup Through Visualfiles

Submitted by Anonymous (not verified) on Tue, 07/10/2018 - 10:19

A new Add-In from Zylpha (www.zylpha.com) enables users of LexisNexis Visualfiles case management software to continue their enjoyment of the World Cup 2018 and extend their support of the England football team whilst watching the final games of the World Cup from within Visualfiles. The add-in started out as part of a larger strategic project to continue to push the boundaries of what is possible from within the Visualfiles system which Zylpha has consistently managed...

Source: RealWire

Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Submitted by Anonymous (not verified) on Thu, 07/05/2018 - 11:36

Latest connector supports creation of Custom Audiences in Google or FacebookEnriches audience-building capabilities with advanced profile creationOvercomes privacy concerns with compliant customer data captureEnables real-time orchestration of digital advertisingSunbury-on-Thames, 5th July 2018: The latest version of the Celebrus Customer Data Platform (CDP) from D4t4 Solutions Plc has already added new features in the areas of Adobe Experience Cloud integration, audience segmentation and support for Apache Hive open-source data warehouse. The final headline feature is its...

Celebrus Cements Position in CDP Marketplace with Sponsorship of Customer Data Platform Institute

Submitted by Anonymous (not verified) on Mon, 06/25/2018 - 14:15

Celebrus supports CDP Institute dedicated to helping marketers manage customer data betterSponsorship underlines growing acceptance of Customer Data Platforms as a mainstream marketing technology sectorRelationship with CDP Institute commences with thought leadership paper and supporting webinarSunbury-on-Thames, 25th June 2018: Celebrus, the Customer Data Platform from D4t4 Solutions Plc, has become the latest sponsor of the Customer Data Platform Institute. The CDP Institute provides vendor-neutral information about issues, methods and technology related to customer data management...

Confirmit Partners with Imperium to Increase Accuracy and Confidence in Feedback Data

Submitted by Anonymous (not verified) on Tue, 06/19/2018 - 08:15

Imperium’s RelevantID Technology Helps Prevent Duplicate Entries and Fraudulent Survey ParticipantsLondon, UK, New York, NY, Westport, CT, and Oslo, Norway: 19 June, 2018: Confirmit, the world’s leading SaaS vendor for multi-channel Customer Experience, Employee Engagement, and Market Research solutions, today announced its partnership with Imperium, a world leader in Digital Fingerprinting, data verification and fraud protection. The partnership will help prevent duplicate entries or fraudulent survey participants in order to protect the integrity of data.Imperium’s...

Searchmetrics Creates Digital Strategies Group

Submitted by Anonymous (not verified) on Thu, 06/14/2018 - 12:10

The Searchmetrics Digital Strategies Group offers data and consulting services to brands and agency partners seeking consistent revenue gains from earned media San Mateo, June 14, 2018 ‒ Searchmetrics, the leader in search and content optimization, today announced the launch of the Searchmetrics Digital Strategies Group, a services and consulting practice that helps brands and agencies deliver predictable wins in earned media marketing. Guided by insights gained using award-winning Searchmetrics content marketing software, a team...

Source: RealWire

VIOOH, The New Global Platform Transforming The Out-Of-Home Advertising Sector By Enabling Industry-Wide Cooperation

Submitted by Anonymous (not verified) on Tue, 06/12/2018 - 16:06

London, 12th June 2018 – Today, VIOOH – pronounced ‘view’ – a global, open and independent platform, combining automation, programmatic and traditional buying models, is launching in the UK and the US. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers.Designed by Out of Home (OOH) experts for the OOH industry and backed by advertising powerhouse JCDecaux, VIOOH offers all media owners and buyers...

Source: RealWire

New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry

Submitted by Anonymous (not verified) on Tue, 06/12/2018 - 12:48

For every £1 spent on beauty influencers in 2017, brands secured an average ROI of £8.81Instagram overtakes YouTube as the number one channel for beauty brand promotionDigital beauty influencers have replaced celebrities as main choice for talent collaborations80% say influencers are pivotal in influencing the opinions and buying decisions of millennial customersLondon, United Kingdom: Consumers are no longer shopping for beauty the way they used to and the industry has moved at a transformative speed...

Source: RealWire

Big IT players in the race to acquire artificial intelligence (AI) assets says Hampleton Partners' latest M&A Market Report

Submitted by Anonymous (not verified) on Thu, 06/07/2018 - 09:21

Machine Data Analysis companies in highest demand with half of all dealsLondon, 7 June 2018 – The world’s major IT players - Google, Apple, Microsoft, Intel, Facebook, Twitter and Salesforce - are racing to invest in, acquire and absorb cutting-edge artificial intelligence start-ups and scaleups, according to Hampleton Partners’ latest Mergers & Acquisitions (M&A) Market Report on Artificial Intelligence, published today. Machine Data AnalysisHampleton Partners, the international technology M&A advisory firm, reveals that the three...

Source: RealWire

CleverTouch helps marketers ‘Level Up’ with Marketo and Pardot Certification Program

Submitted by Anonymous (not verified) on Wed, 05/23/2018 - 09:00

New comprehensive training initiative provides bespoke Marketing Automation training to guarantee platform certificationAlresford, May 23rd, 2018 – CleverTouch, Europe’s leading Marketing Automation consultancy and service provider, today announced its ‘Level Up’ Marketo and Pardot certification program. The program provides expert Marketo and Pardot training for marketers looking to become the internal experts and to further progress their careers.With the Level Up program, CleverTouch will provide expert training in digital assets and data in the client’s...

Source: RealWire