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New appointments into the EMD board of directors

Submitted by Anonymous (not verified) on Thu, 06/13/2019 - 09:55

Jaap van Vreden, Sourcing and Procurement Director at Russian Retailer Lenta appointed new Board member Axfood Manager Johan Neuman elected new Vice-ChairmanManiele Tasca, President of ESD Italia continues as Chairman Pfäffikon/Switzerland. European Marketing Distribution AG (EMD) announces several changes to positions within its Board of Directors: during the shareholders' general meeting in Stockholm, the Swedish Axfood Manager Johan Neuman was elected vice-chairman. Neuman took the office over from Franz-Friedrich Müller from Markant AG, who retired...

Source: RealWire

CloudXink selects Confirmit to support ad and brand testing across China

Submitted by Anonymous (not verified) on Tue, 06/11/2019 - 08:15

Data analysis and integration capabilities drive Confirmit Horizons platform choiceLondon, UK, Oslo, Norway and New York, NY, 11 June 2019: Brand and advertising research specialist CloudXink has selected Confirmit Horizons to support its growing portfolio of research projects. CloudXink works with a large number of FMCG companies across China with a particular focus on pre-testing of advertising and product concepts. It also delivers ad-hoc, customised projects for customers. Having grown quickly, the company needed to...

Source: RealWire

Visable Is Europe’s B2B Champion - New Umbrella for “Wer liefert was”, EUROPAGES and Gebraucht.de

Submitted by Anonymous (not verified) on Thu, 06/06/2019 - 13:49

Hamburg – The leading B2B marketplace “Wer liefert was” (wlw) and the B2B platform EUROPAGES are now part of the new corporate brand Visable. Both platforms will continue as Visable brands respectively, as will the online marketing services already offered today, which companies can use to extend their reach beyond the B2B marketplaces. As a Google Premium and Microsoft Advertising Partner, Visable also provides search engine advertising and retargeting campaigns. The aim is to position...

Source: RealWire

Search marketing agency iThinkMedia rebrands as Honcho

Submitted by Anonymous (not verified) on Wed, 06/05/2019 - 08:47

Hertfordshire-based search marketing agency rebrands to reflect its leading experience in retail and automotive sectorsHertfordshire - June 2019: Digital agency iThinkMedia – which offers Search Engine Marketing solutions – today announces its rebrand to become Honcho. This change is to reflect its leading status and niche ambition as an automotive and retail agency, and to adapt to changing times in the industry.“Search has evolved massively over the last 10 years and continues to do so...

Source: RealWire

Kingsley Napley And Zylpha Collaborate On Bundling Innovation

Submitted by Anonymous (not verified) on Tue, 06/04/2019 - 12:06

Leading legal technology innovator Zylpha (www.zylpha.com) has collaborated with internationally recognised law firm Kingsley Napley to develop an innovative new document bundling toolset. Amongst the all-new functionality is a unique ‘Bundle Import Tool’. This makes it easy for Kingsley Napley to partition incoming bundles, according to specific documents or sections, when adding files to their own bundles. The innovative new toolset, originally designed for use with the practice’s Mattersphere case management system, drives process efficiency...

Oracle recognises Panasonic with Markie Award for delivering legendary customer experiences

Submitted by Anonymous (not verified) on Thu, 05/23/2019 - 09:00

BRACKNELL, UK. 23rd May 2019 – Oracle has awarded Panasonic Mobile Solutions Business Division Europe (MSBDEU) a Markie Award in recognition of the outstanding experience it delivers to customers of its rugged TOUGHBOOK notebook, tablet and handheld devices. The awards showcase Oracle Customer Experience (CX) Cloud customers who have delivered standout customer experiences across marketing, sales, service and commerce. Panasonic took home The Apex Award for Best Overall Customer Experience.“The Markie Awards have celebrated the...

Source: RealWire

Siegel+Gale Appoints Joe Goldberg as London, Head of Strategy

Submitted by Anonymous (not verified) on Wed, 05/22/2019 - 07:56

LONDON, MAY 22, 2019 – Today, Siegel+Gale announced Joe Goldberg has joined the leadership team as head of strategy in the London office. Goldberg brings almost two decades of expertise in strategic leadership, business transformation and customer acquisition to the firm. “The world of branding has witnessed significant transformation over the past decade,” says Goldberg. “Our global footprint, our take on simplicity and our rich legacy means Siegel+Gale is uniquely positioned to service the needs...

Source: RealWire

Paralympian Ellen Keane Stars in Allianz Ireland’s New ‘We Cover Courage’ Nationwide Campaign

Submitted by Anonymous (not verified) on Wed, 04/03/2019 - 08:13

Ireland’s youngest ever Paralympic athlete Ellen Keane’s moment of courage re-created in Allianz Ireland’s latest commercialDue to a missing lower left arm, Ellen suffered insecurities in early life, which was later defined by the moment she was courageous enough to wear short sleevesEllen has competed in three Paralympic Games (Beijing 2008, London 2012 & Rio 2016) and won a Gold medal in the Allianz European Para Championships (Dublin 2018)Commercial to air on TV and digital...

Source: RealWire

Winners Announced at 2019 Influencer Marketing Awards

Submitted by Anonymous (not verified) on Wed, 03/27/2019 - 10:03

Over 270 attended the inaugural awards ceremonyWednesday 27th March 2019: The Influencer Marketing Awards, championing the very best influencer marketing campaigns of the last year, has announced its winners in London. With senior representatives from the industry's leading agencies, brands, influencers and technologies in attendance at the Sheraton Grand, the winners of all 24 categories were celebrated on Tuesday night; with the Grand Prix award being awarded to MSL UK & Renault’s year-long ‘#BehindCarDoors’ campaign.As...

Source: RealWire

Facebook and web lead the way for UK customer experience - email and Twitter lag behind

Submitted by Anonymous (not verified) on Thu, 03/21/2019 - 11:15

New Eptica study finds 89% of consumers will switch brands if trust breaks down Reading, UK, 21 March 2019 – UK brands are undermining consumer trust and risking revenues by failing to deliver consistent, multichannel customer service, according to the 2019 Eptica Digital Trust Study. While brands answered 69% of all routine queries via the web, email, Facebook and Twitter, this masked wide gaps between different brands, sectors and channels. For example, a bank took...

Source: RealWire