Most Organic Search Data is Now Hidden
Over the past couple years since its launch, Google's keyword (not provided) has received quite a bit of exposure, with people discussing all sorts of tips on estimating its impact & finding alternate sources of data (like competitive research tools & webmaster tools).
What hasn't received anywhere near enough exposure (and should be discussed daily) is that the sole purpose of the change was anti-competitive abuse from the market monopoly in search.
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How do you determine your SEO strategy?
Actually, before you answer, let’s step back.
What Is SEO, Anyway?
“Search engine optimization” has always been an odd term as it’s somewhat misleading. After all, we’re not optimizing search engines.
Leading UK Fraud prevention consultancy and analyst UKFraud (www.ukfraud.co.uk) is calling on the insurance industry to accelerate activity in its management of fraud and fraudsters. In its latest research, UKFraud recognises that huge in-roads have been made into combatting insurance fraud in the UK, but believes that in these times of big data analytics and collaborative systems, that the insurance industry could do better. This, says UK Fraud, can be achieved by sharing fraudster and...
Source: RealWire
San Francisco, New York - July 25, 2013 - Smaato, the leading global mobile Real Time Bidding (RTB) ad exchange and mobile Supply Side Platform (SSP), announced today that it is integrating mobile direct demand platform Adsmobi into the Smaato programmatic demand team to drive global mobile real-time bidding revenue under one unified Smaato Media Demand team. Since Adsmobi launched in February 2010, the company has seen three consecutive years of revenue growth with Headquarters...
Source: RealWire
Having studied almost 2,300 campaigns throughout the first half of 2013, Innovid's report reveals that adding interactivity to pre-roll can increase ad engagement by 232 percentNew York, NY — July 23, 2013 — Innovid, the technology platform delivering immersive video advertising anywhere, today released its Interactive Video Advertising Benchmarks: H1 2013, the only report of its kind available to advertisers. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could...
Source: RealWire
- New agency opens with an established customer base and track record -A new comms agency has been launched by CleverTouch Marketing, in conjunction with previous LEWIS PR co-founder, Ilona Hitel.The CommsCo, which will be based in Winchester and Richmond, offers joined-up communications services to businesses which are looking for a content marketing strategy delivered via social media and PR channels. It will primarily focus on lead generation campaigns that build content at the heart,...
Source: RealWire
BuySellAds was launched in a chilly February in 2008, with only one person. We sold ads on just 13 of those first 30 days… five years later, our 100,000th order just came through. Now there are 21 colleagues to celebrate this milestone! It took 47 months for our 50,000th order, and it only took an […]
The dotMailer 'Hitting the Mark: Email Intelligence Report' ranks top UK and US online retailers on email marketing performanceMacy's ranks number one retailer in US, while House of Fraser tops UK and global rankingsOverall improvement in scores, but retailers still underperforming at sign up, subject lines and mobile optimisationLondon, 18 June 2013 - The top online retailers in the US are underperforming at critical elements of email marketing, including sign up and subject lines, a...
Source: RealWire