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Upstream's Mobile Identity: Online identification and first-party data collection in a post-cookie world

Submitted by Anonymous (not verified) on Tue, 10/04/2022 - 10:01

New whitepaper reveals Upstream’s game-changing, patented mobile identification technology, the enhancements it brings to marketing, UX and security, and how it pushes mobile operators up in the digital advertising ladder London, Sao Paulo, Athens, October 4th, 2022 – MarTech experts, Upstream, say its new patented technology can identify up to 85%[1] of a website’s visitors allowing for accurate and efficient mobile marketing in a fully private and compliant way. Upstream’s newly introduced Mobile Identity technology,...

Source: RealWire

SALESmanago hires C-Level Exec team to drive fourfold growth across Europe and to help eCommerce marketers grow the lean way

Submitted by Anonymous (not verified) on Mon, 09/26/2022 - 09:08

Global brands embracing the benefits of SALESmanago’s customer engagement platform include Burger King, Inglot, Roma FC, Starbucks and Victoria’s Secret 26th September, 2022, Krakow: Following a nine-digit Euro investment of Silver Tree and Perwyn, SALESmanago is strengthening its C-Level executive team to help grow the company from 20 to 100 million Euro revenues in the next four years and become the European leader in customer engagement. The new members of the executive team include experienced...

Source: RealWire

Ikue to showcase its customer data platform at Digital Transformation World for the first time

Submitted by Anonymous (not verified) on Thu, 09/15/2022 - 09:56

Stand number 245 DTW 2022 20-22 September at the Bella Center in Copenhagen. 15 September 2022 - Ikue, the innovative UK-based customer data and personalisation start-up, will unveil its breakthrough Customer Data Platform designed and built specifically for marketing teams at telecom operators for the first time globally at Digital Transformation World (DTW) in Copenhagen, Denmark, later this month. The company will also be participating in the Next20 start-up program at the event, which will...

Source: RealWire

In Exclusive Interview with the MMA Germany, Google’s Tobias Kellner Shares Insights for Marketers on the Privacy Sandbox

Submitted by Anonymous (not verified) on Wed, 09/14/2022 - 14:52

Also discusses expansion of API testing schedule and feedback opportunities for MMA Germany members MUNICH – Google Germany Industry Relations Lead Tobias Kellner spoke recently with the MMA Germany in an exclusive video interview, where he offered insights on how Google’s Privacy Sandbox initiative plans to help digital marketers reach customers on multiple platforms, including mobile apps, without the use of third-party cookies. Kellner’s interview comes in advance of DMEXCO, Europe’s leading digital marketing and...

Source: RealWire

Property Raptor launches in the UK to bring 'AI powered matchmaking' to real estate

Submitted by Anonymous (not verified) on Thu, 09/01/2022 - 09:00

Proptech company looks to revolutionise UK real estate agencies with AI matching and productivity tools New offices in London mark Property Raptor’s plans to ramp up growth in the UK market, after successful rollout to Chestertons and Savills LONDON, UK; September 1st 2022: Property Raptor, the AI-driven, real estate software innovator, today announced its launch into the UK property market. With uncertainty around the UK property market increasing, the company is on a mission to...

Source: RealWire

Bricsys Elevates Patrick Williams to new CRO Position

Submitted by Anonymous (not verified) on Thu, 08/25/2022 - 10:17

Following his successes growing the North American market, Williams will lead Bricsys’ worldwide sales and marketing efforts 25 August 2022, Ghent, Belgium. Global provider of design software, Bricsys has today announced the promotion of Patrick Williams from his role as VP of Sales for the North American region to the newly created position of Chief Revenue Officer (CRO). As Bricsys continues to scale and innovate at speed, Williams will be responsible for accelerating revenue growth...

Source: RealWire

Upstream Helps Flormel Increase eCommerce Sales and Reduce Cart Abandonment

Submitted by Anonymous (not verified) on Thu, 08/25/2022 - 09:02

Mobile marketing campaigns powered by Grow platform achieve 16x Return on Investment (ROI) for Brazilian healthy snacks company Sao Paulo, August 25th, 2022 – Upstream, the global specialist in mobile marketing has been selected by Brazilian healthy snack food provider Flormel to increase their online sales and reduce cart abandonment rates. Utilizing Upstream’s Grow platform, Flormel has already seen its sales grow 8% and achieve a 16x Return on Investment (ROI) in just 1.5 months....

Source: RealWire

Global digital transformation agency disrupts the UK market with world-class technology services

Submitted by Anonymous (not verified) on Tue, 08/23/2022 - 09:00

Integrated Management Systems (IMS) launches in the UK to empower businesses with technology, product strategy, and growth marketing expertise IMS opens its London office and aims to hire 100 new software engineers across the IMS Group by the end of 2023 London, UK; 23rd August 2022: Global digital transformation agency, Integrated Management Systems (IMS), has launched in the UK to empower businesses to build industry-disrupting ventures. According to Gartner, 91% of companies are engaged in...

Source: RealWire

RCS mobile marketing campaigns in Brazil and Africa by Upstream drive 37% rise in conversion rates over SMS and 137% higher click-through rates

Submitted by Anonymous (not verified) on Wed, 08/03/2022 - 08:45

Upstream presents the power of RCS to boost multi-channel marketing campaigns at MEF RCS World and latest whitepaper ‘Unlocking multi-channel marketing with RCS’ Dublin, London, Rio de Janeiro, Athens – August 3rd, 2022: Upstream, a global specialist in mobile marketing technology, showcased the power of Rich Communications Services (RCS) to push multi-channel marketing campaigns to new heights at MEF RCS World. Taking place at the state-of-the-art innovation centre in Google’s European Headquarters in Dublin, Upstream...

Source: RealWire

Collaboration for Healthier Lives (CHL) and Impact for Urban Health Release Progress Update on Member-Led Initiative in the UK

Submitted by Anonymous (not verified) on Mon, 08/01/2022 - 15:38

Together with Impact on Urban Health, we recently published a new report highlighting the results of our latest round of Collaboration for Healthier Lives (CHL) UK supermarket trials. The progress report follows on from the initial CHL UK report published in 2020 that shared findings from multiple supermarket trials designed to make healthier products more affordable and accessible to customers. In the latest findings, brand recognition, promotions and reformulation are highlighted as key drivers in...

Source: RealWire