Nike’s Surprise World Cup Cast Signals a New Marketing Playbook
Submitted by Anonymous (not verified) on Thu, 05/21/2026 - 12:00Nike revealed the global stars who will feature in 12 weeks of World Cup content and collabs.
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Walmart’s Ad Growth Holds Steady, up 37% in Q1
Submitted by Anonymous (not verified) on Thu, 05/21/2026 - 09:56Plus, the retailer's AI assistant Sparky is gaining traction.
The $15 Trillion Audience Marketers Still Treat Like an Afterthought
Submitted by Anonymous (not verified) on Thu, 05/21/2026 - 09:29Why older influencers are crushing Gen Z creators in brand trust.
Publicis’ Carla Serrano Warns Women Could Pay the Price Amid AI Shift
Submitted by Anonymous (not verified) on Thu, 05/21/2026 - 06:15The architect of the holdco’s biggest recent deals, including its $2.2B LiveRamp acquisition, has her eye on a growing problem: women are disappearing from leadership roles.
Vox Media’s Unsold Brands Field Penske Interest and Executive Departures
Submitted by Anonymous (not verified) on Wed, 05/20/2026 - 19:20As the portfolio is parceled up, a key revenue leader plots his exit.
‘Switzerland Is No Longer Neutral’: LiveRamp Faces Risk of Client Pullback Under Publicis
Submitted by Anonymous (not verified) on Wed, 05/20/2026 - 16:44Observers say agencies won't want to share client and proprietary data with a competitor
What Should Hollywood Learn From Kane Parsons?
Submitted by Anonymous (not verified) on Wed, 05/20/2026 - 15:43The 20-year-old YouTube creator, whose A24 film Backrooms premieres May 29, has created a new kind of rollout strategy.
LiveRamp’s Data Gives Publicis a New Way Into Commerce Media and Agentic AI
Submitted by Anonymous (not verified) on Wed, 05/20/2026 - 14:04Publicis Groupe's $2.2 billion acquisition of data firm LiveRamp could help the holding company better compete in a commerce media landscape dominated by Amazon.
Omnicom’s John Wren Made More Than Double All Other Advertising Holdco CEOs Combined in 2025
Submitted by Anonymous (not verified) on Wed, 05/20/2026 - 13:56Omnicom CEO John Wren earned nearly $70 million in 2025—more than twice the combined pay of every other major advertising holdco CEO, with Publicis' Arthur Sadoun trailing as the next-highest earner at $9.4 million.
Google Challenges Amazon With New Native Checkout, Rolls Out AI Ad ‘Explainers’
Submitted by Anonymous (not verified) on Wed, 05/20/2026 - 12:00Google is standing up infrastructure that lets consumers shop from countless merchants without leaving its properties, whether they’re watching videos on YouTube, browsing on Search, or querying the Gemini app. […]