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The newest British name to ethical social shopping: Bazar - The Ethical Life Marketplace

Submitted by Anonymous (not verified) on Mon, 06/01/2020 - 15:46

Three rising trends – mobile commerce, social shopping and ethical consumerism; each provide unique ways to bring retailers and consumers together. United Kingdom — An increasing number of modern shoppers are using apps for their convenience, more customers are adopting ethical values when it comes to shopping and we all feel more comfortable buying new products based on recommendations from friends, family or existing customer reviews. Ethical consumer spending reached an all-time high in 2019,...

Source: RealWire

73% of UK consumers say current online experience from brands will change future spending post-lockdown

Submitted by Anonymous (not verified) on Wed, 05/13/2020 - 10:17

50% will spend less or switch from brands that have not met their needs during pandemic, Kameleoon research finds13 May 2020, UK consumer behaviour is being reshaped by the current COVID crisis, with 27% of people saying they’ll do more activities digitally long-term. Yet, despite the opportunity for brands to increase digital revenues, 59% of consumers are not happy with the level of personalization and reassurance delivered online by most companies, according to a new...

Source: RealWire

REaD Group and More Metrics release risk datasets to support informed decision-making during COVID-19

Submitted by Anonymous (not verified) on Tue, 05/05/2020 - 12:35

London, 5 May 2020 – Award-winning data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies. Using open source, publicly available data, More Metrics has created a new set of data models that explore the impact of COVID-19 on the UK population. REaD Group can advise marketers on how...

Source: RealWire

Citrus Ornge launches Sorting Office, a new Lead Management CRM

Submitted by Anonymous (not verified) on Tue, 04/21/2020 - 08:30

The new platform improves sales performance in remote working environments and assists with compliance while managing inbound leads to build success April 21, 2020: Performance marketing, technology and publishing business Citrus Ornge today announces the launch of Sorting Office; The Citrus Ornge Lead Management CRM. Sorting Office combines the best elements of a Customer Relationship Management platform with key features of a classic lead management platform. The system has everything needed to manage inbound leads...

Source: RealWire

ContentCal raises £2.5 million from Fuel Ventures to drive customer growth and product innovation

Submitted by Anonymous (not verified) on Thu, 04/16/2020 - 11:15

UK-founded marketing technology company automates content publishing for businesses large and small London, 16 April 2020 – UK-founded marketing technology company ContentCal has secured a £2.5 million investment from early and growth stage investor Fuel Ventures with participation from existing shareholders. The new funding will be focussed on driving customer growth, product innovation and doubling the size of the team. With the new investment, ContentCal’s mission is to continue to build and scale its content...

Source: RealWire

Searchmetrics appoints Ken Ogenbratt as new CFO

Submitted by Anonymous (not verified) on Wed, 04/15/2020 - 11:05

Search and content optimization leader promotes internally to continue its accelerating growth path Berlin, 15. April 2020 – Searchmetrics, which provides software and services for search and content optimization, today announced the appointment of Ken Ogenbratt as its new Chief Financial Officer (CFO). Ken has been promoted from his role as VP Finance at the company, bringing over 15 years of experience in audit, accounting, treasury management and investor relations. He replaces outgoing CFO Dirk...

Source: RealWire

Clevertouch Marketing named Martech Enabled Execution Agency of the Year in B2B Marketing 2020 Martech Awards

Submitted by Anonymous (not verified) on Tue, 04/14/2020 - 09:10

The prestigious award recognises the very best talent, achievement and success in the B2B martech arena Hampshire, UK, April 14, 2020 – Clevertouch Marketing, Europe’s most respected marketing technology consulting and service provider, has been named Martech Enabled Execution Agency of the Year in B2B Marketing 2020 Martech Awards for transforming the landscape and possibilities of B2B marketing through technology. This follows the organisation’s success in being awarded Martech Consultancy of the Year in 2019....

Source: RealWire

Clevertouch releases Momentum software for Salesforce Marketing Cloud to revolutionise email workflow

Submitted by Anonymous (not verified) on Thu, 04/09/2020 - 10:00

New software enables regional marketers to build, amend and approve emails in a single, controlled environment with no HTML or coding skills required Hampshire, UK, April 9, 2020 – Clevertouch Marketing, Europe’s most respected Marketing Technology consulting and service provider, today announced the launch of Momentum for Salesforce Marketing Cloud, a simplification and workflow SaaS that drives up usability, adoption and satisfaction, removing technical bottlenecks in the process. Momentum for Salesforce Marketing Cloud is ideal...

Source: RealWire

VDX.tv, A New Business Division of Exponential Interactive, Is Expanding Into Canada

Submitted by Anonymous (not verified) on Thu, 03/12/2020 - 12:00

VDX.tv allows brands to amplify their advertising with customised, video-driven solutions served across channels and screens, including connected TV. 12th MARCH 2020 TORONTO, Canada -- Digital advertising leader Exponential Interactive announced this week that it is rolling out its new, video-driven business division, VDX.tv, in all global markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a...

Source: RealWire

86% of traditional marketers are failing to align their marketing with business goals

Submitted by Anonymous (not verified) on Thu, 03/12/2020 - 09:00

Industry report from Bright reveals fate of the modern marketer London 12 March 2020, Bright a leading strategic marketing consultancy announced findings of its market research survey into the future of B2B marketing. Nearly 100 UK-based senior business and marketing leaders in tech and business services responded, including CEO’s, CMO’s and other senior leadership positions, detailing their priorities for 2020 and the effectiveness of their current ways of working. The report clearly finds that the...

Source: RealWire