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Kameleoon expands partner ecosystem through seamless new integrations with Mixpanel, Heap and Segment

Submitted by Anonymous (not verified) on Thu, 11/19/2020 - 14:06

Enables brands to improve digital experience through better data-driven decisions New York, 19 November 2020, Kameleoon today launched new integrations with a range of leading product analytics and CDP solutions, helping brands to seamlessly share and analyze experimentation and personalization data across their martech stack, and to engage with users in a more targeted way based on their in-product behavior. This deeper insight enables brands to easily use their chosen product analytics tools and make...

Source: RealWire

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

Submitted by Anonymous (not verified) on Thu, 11/19/2020 - 09:42

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 19 November, 2020 – London, UK: Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000...

Source: RealWire

MMA Germany Announces the Mobile Video Checklist

Submitted by Anonymous (not verified) on Fri, 10/30/2020 - 09:00

A marketer’s guide to mobile video ad success Munich, October 30, 2020: The research is clear — mobile video ads are becoming increasingly popular. The majority of digital video users consume videos on their mobile phones. In Germany, this figure is already over 61%, according to eMarketer. Meanwhile, mobile is estimated to account for around 82% of all digitally sold advertising space, and 51% of total global advertising budgets by 2023. The writing is on...

Source: RealWire

Proactive International PR awarded contract with KebNi to support its international growth strategy

Submitted by Anonymous (not verified) on Wed, 09/23/2020 - 13:20

Newark, UK, 23 September 2020 – Proactive International PR, a UK-based B2B public relations consultancy, has been awarded a contract as the PR consultancy of choice for KebNi AB, a leading supplier of location precision and stabilisation solutions. KebNi selected Proactive International PR to support its mission in bringing stabilisation to a world in motion. Beginning their collaboration this month, the key strategic focal points will include Inertial Sensing, Low Earth Orbit (LEO), Maritime and...

Source: RealWire

Clevertouch Marketing Announces Marketo Engage Specialization in the EMEA region

Submitted by Anonymous (not verified) on Mon, 09/14/2020 - 09:00

- The specialisation is a result of Clevertouch’s 20 Marketo certifications - This news comes as the consultancy moves into its new state-of-the-art offices in Hampshire Hampshire, UK, September 14, 2020 – Clevertouch Marketing, Europe’s most respected marketing technology consulting and service provider, has achieved Marketo Engage Specialization in the EMEA region as part of the Adobe Solution Partner Program. The specialisation is awarded to Marketo Engage partners that have at least 8 Marketo Certified...

Source: RealWire

MMA Announces Katja Griesser As New Country Director Germany

Submitted by Anonymous (not verified) on Tue, 09/08/2020 - 10:38

Berlin, 8.9.2020: Today, the German chapter of the Mobile Marketing Association — the MMA Germany — is pleased to announce a new Country Director, Katja Griesser. She was previously Global Head of Business Development at Telefónica, and will follow Daniel Rieber, who initiated the chapter together with chairman Mark Wächter in 2016. Today, the MMA Germany is an established association with members from leading companies and brands like Unilever, Coca-Cola, McDonald’s, and Mastercard. “We are...

Source: RealWire

Searchmetrics makes two senior appointments to accelerate innovation and growth

Submitted by Anonymous (not verified) on Thu, 08/20/2020 - 14:05

Dr. Konstantinos Dolkas joins as CTO and Björn Darko becomes VP Product Berlin, August 20, 2020 – Searchmetrics, which provides software and services for search and content optimization, today announced two new senior appointments to accelerate product innovation and drive growth. Dr. Konstantinos Dolkas joins the company in October as Chief Technology Officer (CTO) and Björn Darko is promoted to VP Product. Searchmetrics’ Vision is simplifying digital commerce for the world’s smartest marketers. The company...

Source: RealWire

FYAMI Extends Its ‘Marketing For a Tenner’ Covid Support Scheme,’ until November 1st, 2020

Submitted by Anonymous (not verified) on Fri, 08/14/2020 - 08:35

London based Growth consultancy, The FYAMI Marketing Group Limited, extended its widely acclaimed ‘marketing for a tenner scheme,’ until November 2020. The scheme helps start-ups and small businesses with their sales and marketing goals during these challenging times. Faye Eldridge, FYAMI’s Founder and CEO says, “I have spoken to many other CEOs and entrepreneurs over the last few months, listening to their concerns and what they are losing sleep over. Currently, many of them face...

Source: RealWire

NZZ Media Group: Audienzz acquires Zulu5 for more transparency and quality in the digital advertising market

Submitted by Anonymous (not verified) on Fri, 07/03/2020 - 10:19

NZZ Media Group's spin-off Audienzz will be the new owner of technology service provider Zulu5 as of July 2020. With the acquisition of the digital advertising monitoring specialist, Audienzz is strengthening its position in digital advertising and investing in more transparency and quality in the national and international online advertising market. Founder Andreas Gysler will remain on board as CEO. Established in 2014, Zulu5 has developed a unique technology that can be used to monitor...

Source: RealWire

Virtual Event on ‘The State of Commerce Experience: B2C in Europe’ On June 17, 2020 Will Feature Nick Barber of Independent Research Firm and Jesus Alberto of Carrefour

Submitted by Anonymous (not verified) on Thu, 06/11/2020 - 09:10

Hosted by Bloomreach and MindCurv Mountainview, CA and Madrid, SPAIN -- June 11, 2020 -- Bloomreach, the leader in commerce experience™, together with Mindcurv, will host a virtual event on Wednesday, June 17 at 3 pm CEST on “The State of Commerce Experience: B2C in Europe”. The event will feature guest speaker Nick Barber, a Senior Analyst at Forrester Serving Application Development & Delivery Professionals, and Jesus Alberto, Director, eCommerce Technical Development, Spain at Carrefour,...

Source: RealWire