The ChatGPT maker is extending its sponsored message pilot beyond April, expanding internationally, and locking in advertiser commitments as it builds toward a full ad stack.
GMA was the only morning show with double-digit growth in the Adults 25-54 demo.
GMA was the only morning show with double-digit growth in the Adults 25-54 demo.
The IAB NewFronts Mainstage featured ad-tech solutions and new content avenues for advertisers.
The IAB NewFronts Mainstage featured ad-tech solutions and new content avenues for advertisers.
The tech giant's creeping editorial role is alarming publishers and costing them more than just traffic.
The tech giant's creeping editorial role is alarming publishers and costing them more than just traffic.
Bhavana Smith joins to lead the charge on shifting the agency to performance pay as AI reshapes the agency business.
Bhavana Smith joins to lead the charge on shifting the agency to performance pay as AI reshapes the agency business.
Meta unveiled a slew of new products, but the pitch was overshadowed by a spate of public setbacks.