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Lego, Amazon, Metrobank and IKEA Win Inaugural eXchange Awards From TransgressiveX

Submitted by Anonymous (not verified) on Wed, 07/13/2016 - 07:47

New brand measurement and optimisation agency, TransgressiveX (TX) continues its disruptive market entry with its Inaugural eXchange Awards. This is the first time an agency has launched its own sector awards scheme.“TransgressiveX believes in better marketing through forensic brand guidance” says Nadim Sadek, prominent consumer psychologist and MD of TransgressiveX, former Global CEO of Millward Brown’s Qualitative network, and Worldwide Commercial & Strategy director of Research International. “This is delivered through its unique Brand eXchange...

Source: RealWire

Neustar MarketShare and Twitter Team Up to Measure Social Media’s Effectiveness on TV

Submitted by Anonymous (not verified) on Wed, 06/29/2016 - 09:15

Research Reveals Combined TV and Twitter Advertising Results in 18 Percent Return on Investment June 29, 2016 – STERLING, Va. – Neustar, Inc. (NYSE: NSR) a trusted, neutral provider of real-time information services, today announced that it has joined forces with Twitter in Spain to give marketers the insights needed to validate the impact social media has on TV, and in-store sales. Neustar MarketShare DecisionCloud, an industry leading holistic planning and attribution solution, and the...

Source: RealWire

Publishers Clearing House Protects its Enterprise Digital Footprint with RiskIQ

Submitted by Anonymous (not verified) on Wed, 03/23/2016 - 13:13

External Threat Management Platform Detects and Eliminates Rogue Mobile Apps to Protect PCH Brand and its CustomersLondon, UK, March 23, 2016 – RiskIQ, the leader in external threat management, today announced that Publishers Clearing House is using RiskIQ to monitor and protect its enterprise digital footprint from fraudulent mobile apps that threaten its Brand and customers.Publishers Clearing House is a leading omni-channel media company offering a broad range of products, digital entertainment, and services to...

Source: RealWire

Independent Research Firm Cites SAP Hybris as a Leader in B2B Order Management Report

Submitted by Anonymous (not verified) on Tue, 01/19/2016 - 14:54

According to Report, “SAP Hybris Leads for B2B Companies That Want B2C-Grade Omnichannel”MUNICH & CHICAGO — January 19, 2016 — SAP Hybris, a provider of omni-channel customer engagement and commerce solutions, today announced it was cited by Forrester Research as a leader among B2B order management (OM) vendors in “The Forrester Wave™: B2B Order Management, Q4 2015.” B2B Order Management is Forrester’s term for a broad category of applications that help complex global enterprises bridge...

Source: RealWire

hybris Study Reveals Brands are Failing at Personalization, Causing Customer Experience to Suffer and Demonstrating Need for Contextualized Experiences

Submitted by Anonymous (not verified) on Mon, 12/14/2015 - 14:00

Sixty-one percent of consumers are less likely to make future purchases following less-than-satisfactory personalized experiencesNinety-one percent of marketers are prioritizing personalization but only 16 percent have the ability to capture customer intent and deliver real-time, behavior-based marketing across channelsMUNICH & CHICAGO — December 14, 2015 — hybris, an SAP company, today announced the findings of an October 2015 commissioned study conducted by Forrester Consulting on behalf of hybris titled “The Contextual Marketing Imperative: the evolution...

Dune to use In-Store Wi-Fi Analytics to Improve Personal Service

Submitted by Anonymous (not verified) on Thu, 11/05/2015 - 09:04

Global Footwear and Accessories Brand, Dune London announces it has entered into a contract to deploy in-store analytics and marketing platform Walkbase to all its stores. Anonymous, real-time data on customer patterns will be used, among others, for incentivising store personnel to provide extraordinary service to engage store visitors.London - November 5, 2015 – Dune, the fashion footwear retailer, and Walkbase, the provider of in-store analytics for retail, today announced they have entered into a...

Source: RealWire

Decision time for managed services

Submitted by Anonymous (not verified) on Wed, 08/12/2015 - 10:17

Leading vendors and Managed Service Providers to meet at summit in London next monthInitial sponsors announced[London, 12 August 2015] Which way forward for managed services in Europe? New research by IT Europa shows that Europe presents a patchy picture of managed services provision. Decisions on which cloud suppliers to work with, which services to use, the pace of expansion and the management of systems and users, particularly those on mobile links, are being debated; there...

Source: RealWire

CleverTouch drives MA in-house adoption and delivers campaigns in a fraction of the time

Submitted by Anonymous (not verified) on Tue, 06/16/2015 - 08:00

Powershot app puts Marketing Automation firmly in the hands of marketers and provides the Power users greater control CleverTouch, Europe's largest Marketing Automation (MA) consultancy, has developed a cloud app, CleverTouch Powershot, which enables all marketers to build, design and request approval for email sends via Eloqua and other MA platforms. Requiring just ten minutes of training, the new app helps manage the demands placed on Marketing Automation teams by maintaining order and control through...

Source: RealWire

Austin Reed Group upgrades eCommerce capability to spearhead growth and international expansion

Submitted by Anonymous (not verified) on Tue, 05/19/2015 - 10:02

Tryzens re-platforms a venerable high street brand with solution fit for the futureOnline customers of leading global retailer, Austin Reed Group, are set to benefit from a dramatic transformation of its web-based shopping experience following a re-platform of its eCommerce operations, designed and implemented by leading retail managed services provider and systems integrator, Tryzens.Austin Reed, and it's two other global brands CC and Viyella, had been operating from a legacy eCommerce platform serving all three...

Source: RealWire

Walkbase Named a "Cool Vendor" in Digital Business by Gartner

Submitted by Anonymous (not verified) on Mon, 04/27/2015 - 09:50

Leading Analyst Firm Recognises Walkbase in its Annual Selection of Cool VendorsHelsinki - April 27, 2015 - Walkbase, the provider of in-store analytics for airports and retail stores, today announced it has been included in the list of "Cool Vendors" in the April 15, 2015, 'Cool Vendors in Digital Business, 2015' report by Gartner, Inc. The 'Cool Vendor' recognition is designated to organisations that Gartner recognises as fresh and innovative constituents in their respective markets.Walkbase...

Source: RealWire