Always Alpha Acquires Tennis Management Firm Courtside Talent

This is the first acquisition for the women's sports-focused agency.

Article imported: Wed April 8, 2026, 7:02 pm
Link to source: (https://www.adweek.com/agencie...)

Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David Lafitte

Balancing brand and performance marketing.

Article imported: Wed April 8, 2026, 7:02 pm
Link to source: (https://www.adweek.com/brand-m...)

Experiential Retail as a Loyalty Driver at a Heritage Brand With Tecovas CEO David Lafitte

Balancing brand and performance marketing.

Article imported: Wed April 8, 2026, 7:02 pm
Link to source: (https://www.adweek.com/brand-m...)

Jeff Shell Reportedly Out as Paramount President

Shell was previously ousted from NBCUniversal in 2023.

Article imported: Wed April 8, 2026, 7:02 pm
Link to source: (https://www.adweek.com/converg...)

Jeff Shell Reportedly Out as Paramount President

Shell was previously ousted from NBCUniversal in 2023.

Article imported: Wed April 8, 2026, 7:02 pm
Link to source: (https://www.adweek.com/converg...)

MS NOW Names Executive Producers for 4 New Shows

MS NOW's new shows launch in June.

Article imported: Wed April 8, 2026, 4:02 pm
Link to source: (https://www.adweek.com/tvnewse...)

MS NOW Names Executive Producers for 4 New Shows

MS NOW's new shows launch in June.

Article imported: Wed April 8, 2026, 4:02 pm
Link to source: (https://www.adweek.com/tvnewse...)

The Publicis-Microsoft Deal is Bigger Than You Think

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership

Article imported: Wed April 8, 2026, 4:02 pm
Link to source: (https://www.adweek.com/agencie...)

The Publicis-Microsoft Deal is Bigger Than You Think

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnership

Article imported: Wed April 8, 2026, 4:02 pm
Link to source: (https://www.adweek.com/agencie...)

Lippe Taylor and Twelvenote Rebrand as /Prompt, Betting on AI-Native Future

The independent PR agencies join forces as an integrated marketing shop with AI at the core

Article imported: Wed April 8, 2026, 4:02 pm
Link to source: (https://www.adweek.com/agencie...)